The Senior Associate, Brand Experience (BE) is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity. The Senior Associate works cross-functionally with internal teams, vendors, and clients to develop and execute multi-channel media plans. They will help to develop innovative strategies to meet and exceed client business objectives and provide actionable insights and recommendations.
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Assist in the development of digital media plan options and recommendations
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Maintain accurate budget control and flow of media activity and update clients on timeline/consistent basis
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Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
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Demonstrate proficiency with systems/tools (especially Media Tools, MRI, Kantar)
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Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
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Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
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Demonstrate creativity and agility when problem solving
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Delivering POVs/position papers on key client issues and/or client opportunities
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Prepare media authorizations per approved plans/project requests
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Foster strong relationships with internal teams and client groups
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Assist with other projects or responsibilities as assigned
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1.5+ years of media planning or strategy experience outside of Internships
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Working knowledge of media systems/platforms (Media Tools Flowchart Software, Kantar, MRI/GfK, R/F and Optimization Software, Pathmatics, Prisma, Mbox, GWI)
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Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint
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Strong communication and presentation skills
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Curious and motivated, solution-oriented problem solver
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Ability to work independently as well as in a team setting
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Strong organizational, time management, and problem-solving skills
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Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
