Content Marketing Specialist
Innovative Refrigeration Systems, Inc.
Innovative Refrigeration Systems, Inc. is the leading provider of industrial refrigeration and process cooling solutions, delivering custom engineered systems utilizing natural refrigerants such as ammonia and CO₂. Through a fully integrated approach encompassing engineering, manufacturing, construction, commissioning, nationwide service, and advanced aftermarket solutions, Innovative supports customers across the food and beverage, cold storage, pharmaceutical, industrial manufacturing, and mission-critical infrastructure markets throughout North America and around the world.
Unlike traditional engineering firms, contractors, or equipment suppliers, Innovative performs engineering, manufacturing, construction, commissioning, service, and ongoing customer support entirely in-house. This integrated model provides employees the opportunity to support projects throughout the complete lifecycle, from concept and design through manufacturing, installation, startup, operation, optimization, modernization, and long-term system support.
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Position Summary
The Content Marketing Specialist owns Innovative's technical content strategy and editorial pipeline. This role develops compelling content that educates customers, supports business development, strengthens recruiting efforts, and positions Innovative as the industry's trusted technical authority.
Working closely with engineering, sales, service, recruiting, and executive leadership, this individual transforms complex technical concepts into clear, engaging, and strategically aligned content across multiple channels. Beyond content creation, the Content Marketing Specialist is responsible for maintaining the company's editorial calendar, identifying future content opportunities, coordinating customer success stories, and ensuring a consistent pipeline of high-value marketing assets.
This position is ideal for an experienced B2B content marketer who enjoys learning technical subject matter, interviewing subject matter experts, telling customer stories, and building content strategies that generate measurable business impact.
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Essential Responsibilities
Editorial Strategy & Content Planning
- Own and maintain the company's editorial calendar and long-term content roadmap.
- Develop content strategies aligned with business development initiatives, recruiting priorities, product launches, and strategic growth markets.
- Build and maintain a pipeline of future blog articles, customer stories, project spotlights, and thought leadership opportunities.
- Collaborate with Sales, Engineering, Service, Recruiting, and leadership to identify and prioritize future content opportunities.
- Ensure consistent messaging and brand voice across all communication channels.
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Content Development
- Write blog articles, project spotlights, customer success stories, and case studies.
- Develop white papers, technical guides, educational resources, and solution overviews.
- Create product messaging and website content supporting Innovative's solutions and services.
- Develop landing page copy, email campaigns, marketing collateral, and customer-facing communications.
- Write social media captions, video scripts, and marketing copy supporting campaigns.
- Develop recruiting-focused content highlighting company culture, career opportunities, apprenticeship programs, and employee success stories.
- Create internal communications supporting employee engagement, company announcements, and organizational initiatives.
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Customer Storytelling
- Identify successful customer projects that can be transformed into compelling marketing assets.
- Conduct interviews with engineers, project managers, sales teams, service personnel, and customers.
- Capture measurable customer outcomes and communicate the value of Innovative's solutions through engaging storytelling.
- Coordinate project recap and case study development from concept through publication.
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Sales & Product Marketing
- Develop customer-facing technical content supporting the sales process.
- Create solution briefs, one-pagers, FAQs, and educational resources.
- Develop marketing content supporting new products, service offerings, and strategic initiatives.
- Collaborate with Business Development to address common customer questions through educational content.
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Thought Leadership
- Support technical presentations, industry publications, webinars, and conference materials.
- Position Innovative as the industry's leading technical authority through educational and thought leadership content.
- Collaborate with engineering subject matter experts to ensure technical accuracy while maintaining readability for multiple audiences.
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Performance & Continuous Improvement
- Develop SEO-optimized content aligned with keyword strategy.
- Monitor content performance and recommend improvements based on engagement, website traffic, lead generation, and customer feedback.
- Utilize AI tools to accelerate research, content development, editing, and content ideation while maintaining technical accuracy and brand standards.
- Continuously identify opportunities to improve content quality, production efficiency, and editorial processes.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field.
- 3+ years of experience in B2B content marketing, marketing communications, or content strategy.
- Exceptional writing, editing, and proofreading skills.
- Experience translating complex technical concepts into clear, engaging content.
- Experience interviewing subject matter experts and developing customer success stories.
- Strong project management and organizational skills with the ability to manage multiple deadlines.
- Excellent verbal communication and collaboration skills.
- Ability to learn technical products, engineering concepts, and industrial processes.
Preferred
- Experience supporting industrial, engineering, manufacturing, construction, or technology companies.
- Experience developing content for SEO and digital marketing initiatives.
- Experience with CMS platforms, marketing automation software, and email marketing platforms.
- Familiarity with Google Analytics, Search Console, or similar marketing reporting tools.
- Experience using AI tools such as ChatGPT, Microsoft Copilot, Claude, or Perplexity to improve research, writing, editing, and productivity.
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Physical Requirements
- Must be able to remain in a stationary position (seated or standing) for extended periods.
- Occasionally may need to lift or carry items up to 25 pounds (e.g., office supplies or marketing materials).
Benefits
In addition to a competitive salary, we provide a comprehensive and employee-focused benefits package designed to support your financial security, health, and work–life balance:
- Generous retirement plan with a dollar-for-dollar 401(k) match up to 15%
- 401(k) student loan repayment match up to 15%
- Medical insurance with 75% of employee and family premiums covered by the company
- Dental and vision insurance options
- Optional supplemental insurance coverage
- Short-term and long-term disability insurance
- Accidental death and dismemberment (AD&D) coverage
- Company-paid life insurance
- Competitive paid vacation and holiday time
- Paid sick leave, bereavement leave, and jury duty leave
- Employee referral bonus program
- Opportunities for career advancement, professional development, training, and apprenticeship programs
- Access to employee discounts on cell phone plans, vehicle rentals, and other eligible services
If you are driven to succeed and want to be part of a rapidly growing company at the forefront of the industry, apply today!
