About our company:
Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently in the comfort of their homes. With a proud history dating back to 1980, Advantage Home Care has been a trusted partner to Midwestern families for over four decades, delivering high-quality home care services to the neediest population.
Description of the role:
The Direct-to-Consumer (D2C) Marketing Specialist is a key driver of growth at Advantage Home Care, responsible for acquiring new clients and caregivers through direct, community-centered engagement. This field-based role focuses on building trust, increasing brand visibility, and converting relationships into active business. Through grassroots outreach, local networking, and consistent follow-up, the D2C Marketing Specialist ensures our services remain top-of-mind for families and community partners seeking high-quality home care.
Main responsibilities you will be assigned to:
- Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities.
- Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients.
- Educate families on care options, provide marketing materials, and guide them toward enrollment.
- Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates.
- Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding.
- Address misconceptions, overcome objections, and personalize outreach using regional knowledge.
- Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing.
- Dedicate 75% of work time to forward-facing, growth-focused activities.
- Other duties as assigned and deemed appropriate by management.
To be successful in this role:
- 75% in the Field: Actively engaging with prospects and community partners most of the week.
- Strong Community Presence: Building trust through consistent, weekly visits in assigned regions.
- Lead Conversion: Generating referrals and turning them into active clients and caregivers.
- Organized Follow-Up: Tracking outreach and staying on top of every lead.
- Team Collaboration: Partnering smoothly with intake and recruitment for follow-through.
Preferred qualifications the will help you in this role:
- Experience in sales, marketing, or community outreach.
Strong communication, and interpersonal skills.
Self-motivated, goal-driven, and comfortable working independently in the field.
Organized with experience using CRM tools and managing follow-up preferred.
Knowledge of local community dynamics and grassroots marketing tactics.
#TPC
Pay: $18.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Education:
- High school or equivalent (Required)
Work Location: In person
