Overview
We are seeking an energetic and detail-oriented Digital Campaign Manager to lead the planning, execution, and optimization of innovative digital marketing campaigns. This role is pivotal in driving brand awareness, customer engagement, and revenue growth through strategic online advertising initiatives. The ideal candidate thrives in a fast-paced environment, possesses a passion for data-driven marketing, and is eager to leverage cutting-edge tools and techniques to deliver measurable results. Join us to craft compelling digital experiences that captivate audiences and elevate our brand presence across multiple channels.
Responsibilities
- Develop comprehensive digital marketing strategies that align with overall business goals, focusing on paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels.
- Manage end-to-end campaign setup, including keyword research, audience targeting, ad copywriting, creative development, and budget allocation using tools like Google AdWords and marketing automation platforms.
- Monitor campaign performance using web analytics reporting tools such as Google Analytics and Google Tag Manager; analyze data to identify trends, insights, and opportunities for optimization.
- Collaborate with content creators and graphic designers to produce engaging content using Adobe Creative Suite (Photoshop, Illustrator) and content management systems like WordPress.
- Conduct SEO audits utilizing SEO tools to improve organic search rankings; implement on-page SEO strategies including keyword research and HTML/CSS adjustments.
- Manage website updates and ensure seamless integration of paid campaigns with website management efforts; oversee website performance metrics related to campaign activity.
- Generate detailed reports on campaign performance metrics; communicate insights clearly to stakeholders to inform future marketing strategies.
Skills
- Proficiency with digital marketing tools including Google Ads, Google Analytics, SEM (Search Engine Marketing), paid search marketing, social media advertising campaigns, and marketing automation platforms.
- Strong technical skills in HTML, CSS, JavaScript, SQL for website management and campaign tracking setup.
- Expertise in SEO techniques such as keyword research, SEO tools utilization, and content optimization for improved search visibility.
- Experience with content creation including copywriting and graphic design using Adobe Photoshop and Adobe Creative Suite applications.
- Knowledge of web analytics reporting methods to measure campaign effectiveness and inform decision-making processes.
- Familiarity with CMS platforms like WordPress for website updates and content management system operations.
- Ability to manage multiple paid advertising campaigns simultaneously while maintaining attention to detail and meeting deadlines.
- Excellent communication skills for collaborating with cross-functional teams including creative designers, developers, and marketing analysts.
- Strong understanding of performance marketing strategies aimed at B2B (business-to-business) audiences as well as e-commerce environments.
Join us as a Digital Campaign Manager if you’re passionate about crafting innovative digital experiences that drive results! Bring your technical proficiency, creative flair, and strategic mindset to a dynamic team committed to excellence in digital marketing excellence.
Pay: From $35,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Work Location: In person
