Marketing Specialist
Flowers Plantation | Flowers, NC
Flowers Plantation is seeking a creative, motivated, and experienced Marketing Specialist to join our team. This position plays a vital role in promoting one of North Carolina's premier master-planned communities through strategic marketing, community engagement, event coordination, and brand development.
Working directly with the Director of Community Relations, the Marketing Specialist will assist in marketing the overall community, residential neighborhoods, commercial developments, new business openings, community events, and other initiatives that continue to strengthen the Flowers brand.
Key ResponsibilitiesStrategic Marketing
- Assist in developing and executing marketing strategies that support the growth of Flowers Plantation's residential and commercial developments.
- Help implement marketing initiatives that align with the organization's vision, goals, and brand standards.
Brand Management
- Maintain and strengthen the Flowers Plantation brand across all print, digital, and social media platforms.
- Ensure consistency in messaging, design, and overall brand identity.
Marketing Campaigns
- Develop and coordinate integrated marketing campaigns promoting:
- Residential communities
- New home builders
- Commercial developments
- Retail and restaurant businesses
- Community events and initiatives
- Coordinate advertising schedules and promotional materials across multiple media channels.
Digital Marketing
- Manage and create content for social media platforms.
- Assist with website updates and digital content.
- Coordinate email marketing campaigns.
- Support SEO initiatives and paid digital advertising campaigns.
- Track marketing performance and recommend improvements based on analytics.
Event Coordination
- Assist in planning and coordinating:
- Grand openings and ribbon cuttings
- Residential community events
- Community festivals and markets
- Promotional events
- Business networking opportunities
- Work with vendors, sponsors, community partners, and local organizations to ensure successful event execution.
Collaboration
- Work closely with leadership, sales, development, builders, commercial tenants, and community partners to promote Flowers Plantation and support marketing objectives.
- Assist with photography, videography, promotional materials, presentations, and other creative projects.
Qualifications
The ideal candidate will possess:
- Previous experience in marketing, communications, public relations, or a related field.
- Experience in real estate, residential development, commercial development, tourism, or community marketing is preferred.
- Strong organizational and project management skills.
- Excellent written and verbal communication abilities.
- Experience managing multiple projects and deadlines simultaneously.
- Proficiency with social media platforms and digital marketing tools.
- Graphic design, photography, videography, and content creation experience is a plus.
- Creative thinking with strong attention to detail.
- Ability to work independently while collaborating effectively with a team.
- Willingness to occasionally work evenings or weekends for community events.
Education
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field is preferred.
- Equivalent professional experience with a demonstrated record of success will be strongly considered.
Why Join Flowers Plantation?
Flowers Plantation is one of North Carolina's premier master-planned communities, offering a dynamic environment where creativity, community engagement, and innovation are valued. This position provides the opportunity to make a meaningful impact by helping market an award-winning community while working alongside a passionate team dedicated to continued growth and excellence.
How to Apply
Interested candidates should submit:
- Resume
- Cover Letter
- Portfolio or examples of previous marketing work (preferred)
Please email application materials to [email protected] with the subject line:
Marketing Specialist Application
Applications will be accepted until the position is filled.
Job Type: Full-time
Pay: $70,000.00 - $85,000.00 per year
Benefits:
- Health insurance
- Paid time off
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
