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Director of Marketing

Bahama Mama | Houston
Houston, TX

Job Details

Full-time

Qualifications

Digital marketing campaign setup
Content marketing strategy development
Organic social media growth
Basic graphic design principles
Management
Managing marketing teams
Team leadership
Digital brand management
Team development
B2B business model
Strategic promotions
Product launch marketing campaigns
Professional art or design
Social media brand management
Senior level
Brand identity design
Digital marketing asset design projects
B2B marketing
Leadership
Communication skills
Branding project leadership
Art direction
Digital design

Full Job Description

Bahama Mama seeks a creative & strategic marketing leader who can oversee brand development, digital presence, and promotional initiatives.

Responsibilities

Own the brand voice, messaging, and identity
Manage social media campaigns and digital presence
Create content calendars and promotional strategies
Develop marketing assets and creative materials
Support product launches and store promotions
Coordinate with Sales to support B2B marketing needs
Build marketing processes and eventually marketing team

Qualifications

Experience in marketing leadership roles
Strong understanding of branding & digital engagement
Graphic/design sensibility (a plus)
Experience with social media growth strategies
Excellent communication & creative direction skills

REQUIREMENTS