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Senior Manager, Insights & Analytics
The Opportunity
The Senior Manager, Insights & Analytics — Kerendia is an embedded analytics and market research partner within a high-performing, innovation-driven I&A team. This role is responsible for generating and activating insights across secondary data analytics and primary market research — delivering analyses that are clear, timely, and directly connected to Kerendia's Key Business Questions (KBQs).
This is a role for someone who thrives on getting into the work: designing and executing analyses independently, synthesizing findings into compelling narratives, and partnering closely with brand stakeholders to turn insights into action. You will be part of a team actively redefining what an AI-enabled Insights & Analytics function looks like at scale — and your contributions will shape both the brand and the function.
Reports to: Senior Director, Insights & Analytics, Kerendia
Location: Whippany, NJ (Hybrid)
What You'll Do
Be a Trusted, Consultative Insights Partner
- Build strong working relationships with brand leadership and cross-functional partners, anticipating insights needs and delivering counsel that informs commercial decisions;
- Translate key business questions into clear analytical frameworks and actionable recommendations;
- Proactively surface opportunities and risks through data mining and market research, connecting findings to brand strategy;
- Challenge assumptions and ensure decisions are grounded in the best available evidence;
- Flex priorities fluidly as the business evolves, bringing urgency and intellectual curiosity to every engagement;
Execute Integrated Secondary Analytics
- Independently design and execute analyses across secondary data sources — including patient-level claims, longitudinal data, and sales/demand data — to deliver a comprehensive view of brand and market performance;
- Conduct patient journey analyses including treatment patterns, adherence, persistence, and days on therapy;
- Support competitive landscape assessments, market sizing, opportunity analyses, situation analyses, and trend identification;
- Develop and maintain KPIs and performance metrics that track brand strategy, tactics, and market dynamics;
- Build and refine analytical workflows, leveraging AI and automation to improve efficiency, standardize reporting, and operationalize scalable outputs in partnership with the Data team;
Lead Primary Market Research End-to-End
- Design and manage primary market research studies — qualitative and quantitative — to address brand KBQs;
- Manage research vendors and agency partners, providing clear direction, maintaining quality standards, and ensuring deliverables are on time and on brief;
- Synthesize primary research findings with secondary data to generate integrated, multi-source insights;
- Translate research outputs into clear, decision-ready recommendations for brand and commercial leadership;
- Develop AI synthetic panels to extend and scale primary market research learning, generating faster directional reads and broader scenario testing while complementing traditional research approaches;
Adopt and Advance AI-Enabled Ways of Working
- Actively integrate AI tools and emerging analytical technologies into day-to-day workflows to generate insights faster and more efficiently;
- Contribute to the team's broader ambition to lead in building an AI-enabled I&A function — experimenting, learning, and sharing what works;
- Bring a forward-looking mindset to how AI can enhance the quality, speed, and scale of insights generation;
Support Data Strategy and Stewardship
- Collaborate with the Data team on data acquisition priorities and stewardship practices;
- Own business rules for brand-centric analyses, ensuring consistency and integrity across all deliverables;
- Provide business requirements and inputs to support the broader data strategy;
What You Bring
Required Qualifications
- Minimum of a Bachelor’s Degree;
- Significant and relevant experience in U.S. pharmaceutical or healthcare analytics;
- Hands-on proficiency with pharma secondary data sources (e.g., IQVIA, Symphony, Optum) and pharmaceutical data types (patient-level claims and longitudinal data, sales, demand, distribution);
- Experience designing and managing primary market research studies (qualitative and quantitative);
- Strong analytical and quantitative skills with the ability to independently execute data mining and translate findings into clear, actionable insights;
- Excellent verbal and written communication skills — able to craft concise PowerPoint narratives, structured syntheses, and management-ready recommendations;
- Self-starter with the ability to manage multiple workstreams independently and adapt quickly to shifting priorities;
- Comfortable setting direction with vendor and agency partners, managing timelines, and maintaining quality standards;
- Strong Excel proficiency;
- Demonstrated intellectual curiosity and critical thinking, with the ability to ask insightful questions and challenge assumptions;
- Practical experience using AI tools in an analytical or research context;
Preferred Qualifications
- Advanced degree preferred;
- 6+ years of relevant experience in U.S. pharmaceutical or healthcare analytics;
- Experience in cardiovascular and/or renal therapeutic areas;
- Programming/coding proficiency strongly preferred (e.g., SAS, SQL, Python, R);
- Experience with statistical tools or data science methods;
- Experience supporting brand planning processes, including situation analyses, KPI development, and forecasting inputs.
Why This Role
Kerendia is a strategically important brand within Bayer's cardiovascular-renal portfolio. This role offers the opportunity to work at the intersection of rigorous analytics, strategic brand partnership, and next-generation AI-enabled insights — with real visibility and real impact. You'll be part of a team that values intellectual curiosity, analytical excellence, and the courage to challenge conventional thinking.
This posting will be available for application until at least 6/19/2026.
Employees can expect to be paid a salary between $124,960 to $187,440. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
#LI-US
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
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Location:
United States : New Jersey : Whippany
Division:
Pharmaceuticals