Summary
The Digital Marketing Specialist plays a critical role in maintaining the accuracy and consistency of The Boca Raton’s digital presence. This position serves as the day-to-day steward of website content and third-party listings, ensuring all channels reflect current offerings, brand standards, and operational priorities across the resort. In collaboration with internal teams and external partners, the role also drives alignment through management of a centralized marketing editorial calendar and supports social media and influencer initiatives. Additionally, the specialist oversees invoicing processes to enable the efficient execution of marketing initiatives.
Essential Functions
Job duties include, although are not limited to:
Website Content Updates
- The Digital Marketing Specialist is the first line of defense for keeping all website content up to date. Maintain copy and imagery, including routine copy and visual refreshes, new offerings, seasonal updates to menus and operational hours, blog posts, and holiday-specific updates. Contribute to Way event listings as needed. Websites include TheBocaRaton.com, TheBocaRatonClub.com, BocaByDesign.com, FlybridgeDining.com, and ArtisansofWineandFood.com.
Online Presence
- Work closely with internal and external partners to manage 3rd party listings for The Boca Raton, its five hotels, and various outlets including restaurants and spa. Listing sites include transient, corporate, and group channels such as Google, Tripadvisor, CVENT, The Palm Beaches, etc.
Marketing Editorial Calendar
- Foster marketing team collaboration by championing a single view of strategic and tactical priorities. The editorial calendar includes member, resort guest, and prospect communications and is linked to business and operational priorities. Facilitate bi-monthly discussions and status updates.
- Collaborate with operational teams including recreation, F&B, Banquets & Catering, and retail to collect holiday-period operational hours and activations for use across Marketing channels in accordance with established SOP
Social Media Support
- Participate in ongoing strategic discussions and act as a thought partner for Social Media Manager and outside agency.
- Support influencer visit & content shoot coordination and execution:
o Book reservations, transportation, and amenities; deliver seamless VIP experiences aligned with The Boca Raton standards
o Provide logistical and onsite support for internal and agency content shoots to ensure smooth execution and protect the guest experience.
o Coordinate shoot dates, times, and locations with external parties (agency/talent/etc.) and internal parties (department managers/BBD/security/etc.): checking availability, and booking guest rooms and green rooms as needed.
Financial & Systems Processing
- Manage invoices and purchase orders in BirchStreet and collaborate with Accounting for timely payment.
Internal Relationships
Reports to Executive Director of Enterprise Marketing.
External Relationships
Has regular contact with agency partners.
Qualifications
- 3-5 years related experience in digital marketing and/or hospitality marketing preferred
- Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook
- Hands-on experience with digital platforms such as WordPress, AgoraPulse, and Canva
- Able to collaborate effectively across teams to support problem-solving and achieve shared objectives
- Strong attention to detail with excellent organizational and prioritization skills
- Capable of drafting clear, engaging marketing copy for digital channels with guidance as needed
- Able to manage multiple tasks simultaneously, prioritizing effectively in a fast-paced, deadline-driven environment
- Demonstrates flexibility, adapting to shifting priorities and business needs
- Communicates clearly and professionally, with the ability to work effectively with stakeholders at various levels
Education/Experience Requirements
- Four-year college degree in marketing, business, management or equivalent combination of education and work experience
Physical Requirements
Position is based on property in Boca Raton, Florida.
In the United States we are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
