Position Overview
Goodness Caregivers Network is seeking a driven, relationship-focused Marketing & Sales Representative to support continued growth throughout the state of Mississippi. This role is responsible for developing referral partnerships, increasing client census, and educating families, healthcare professionals, and community organizations about our non-medical in-home care services.
We are looking for a motivated sales professional who thrives in the field, understands the healthcare landscape in Mississippi, and is passionate about helping seniors and families access quality care. This position offers strong earning potential and a clear path for career advancement. Rockstar performers who consistently exceed goals will have opportunities to grow into leadership roles, including future Director of Sales opportunities as the organization expands.
Key Responsibilities
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Develop and execute strategic marketing and sales initiatives focused on growing referrals and client census throughout Mississippi
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Build and maintain strong referral relationships with:
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Hospitals and discharge planners
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Skilled nursing facilities (SNFs) and rehabilitation centers
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Assisted living and independent living communities
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Area Agencies on Aging (AAA)
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Case managers, social workers, and care coordinators
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Veterans organizations and community partners
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Educate families and referral sources on Goodness Caregivers Network’s non-medical in-home care services
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Demonstrate knowledge of Mississippi payor sources and funding options, including:
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Mississippi Medicaid Waiver Programs
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VA benefits, including Aid & Attendance
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Long-Term Care Insurance
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Private pay home care services
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Conduct in-home, facility-based, and virtual consultations as needed
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Collaborate with intake, scheduling, and operations teams to ensure a smooth onboarding experience for clients and families
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Track leads, referrals, and conversion metrics through CRM and internal systems
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Attend networking events, senior expos, healthcare events, and community outreach activities across Mississippi
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Meet or exceed monthly and quarterly sales, referral, and census growth goals
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Ensure all marketing and sales activities remain compliant with Mississippi regulations and ethical healthcare marketing standards
Required Qualifications
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Minimum of 3 years of experience in healthcare sales, home care marketing, or a related field
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Experience working with:
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Mississippi Medicaid Waiver Programs
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VA benefits and veteran-focused services
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Long-Term Care Insurance
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Private pay home care clients
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Proven ability to develop and maintain referral relationships within Mississippi communities
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Excellent communication, presentation, and relationship-building skills
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Self-motivated with the ability to work independently in a field-based role
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Proficiency with CRM systems, Microsoft Office, and email platforms
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Valid Mississippi driver’s license and reliable transportation
Preferred Qualifications
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Previous experience marketing for a Mississippi-licensed non-medical in-home care agency
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Established relationships within Mississippi healthcare systems and senior care communities
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Familiarity with Mississippi Division of Medicaid processes and documentation requirements
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Experience serving seniors, veterans, and their families
Compensation & Benefits
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Competitive base salary based on experience
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Performance-based commission structure
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Bonus opportunities for exceeding growth goals
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Mileage reimbursement for travel throughout Mississippi
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Flexible scheduling
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Ongoing training and professional development
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Opportunity for rapid career growth within a fast-growing care organization
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Clear advancement path into leadership positions, including Regional Sales Leadership and Director of Sales opportunities for top performers
Why Join Goodness Caregivers Network
At Goodness Caregivers Network, we are committed to delivering compassionate, ethical, and dependable care to seniors and families across Mississippi. We believe in recognizing hard work, rewarding results, and investing in team members who want to grow with the company.
If you are a motivated, high-performing sales professional who wants to make a meaningful impact while building a long-term career with leadership potential, we would love to hear from you.
Job Type: Full-time
Benefits:
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Dental insurance
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Health insurance
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Vision insurance
Work Location: In person
