The Company:
The Foodja platform is the industry leader in the Corporate Catering and Restaurant Delivery space. We are a passionate team of foodies changing the way people eat at work. We pride ourselves on our innovative approach and commitment to excellence. As we continue to grow, we are excited to welcome a talented and driven Digital Brand Manager to join our creative team.
The Role:
Are you a creative and analytical individual who loves to talk about food? As our Digital Brand Manager, you will be responsible for developing and implementing digital marketing strategies to drive online traffic and managing our brand presence across various channels. You will play a key role in researching and monitoring market trends, using those insights to develop strategies that increase brand awareness, engage our target audience, and enhance customer experience. Key Responsibilities include but are not limited to:
- Own Foodja’s SEO strategy by creating and optimizing content to improve organic performance and search visibility.
- Manage LinkedIn paid campaigns and oversee the Google PPC vendor, monitor campaign performance, and adjust strategies as needed to optimize results and meet KPIs.
- Monitor and interpret Google Analytics data to identify trends, measure performance, and recommend enhancements to improve website effectiveness and customer experience.
- Manage Foodja’s digital presence across all platforms, including Google, Bing, LinkedIn, and app stores.
- Oversee online reputation management by monitoring, responding to, and managing online reviews and comments to maintain a positive brand image.
- Track key metrics and performance indicators to measure the effectiveness of digital marketing efforts and make data-driven decisions.
- Work with cross-functional teams to align digital marketing strategies with overall business goals.
- Conduct research and analysis on the brand's target audience, competitors, industry trends, and customer feedback.
The Skills:
- Bachelor's degree in marketing or related experience.
- Proven experience in digital marketing, brand management, or a related field.
- Strong understanding of SEO, SEM, Google Tag Manager, and digital analytics tools.
- Certification in Google Analytics 4 is required.
- Proficiency in using digital marketing tools such as Google Ads, Google Analytics, and content management systems (CMS).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Ability to work independently and effectively collaborate with a team.
The Perks:
- Comprehensive health, dental, and vision insurance
- Pet Insurance, Life and AD&D Coverage, Flexible Spending Accounts and more
- 401(k) plan with company match
- Employer-paid life and AD&D insurance
- Paid time off and holiday pay
- A casual and enjoyable environment where tennis shoes are recommended!
- Free or subsidized breakfast and lunch daily from local restaurants
Job Type: Full-time
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
License/Certification:
- Google Analytics 4 Certification (Required)
Work Location: In person
