Overview:
We are looking for an experienced Brand Manager to develop and execute strategies that drive growth across a portfolio of premium brands. This position combines brand building, supplier partnership management, and data-driven decision-making to enhance market presence and business performance. The successful candidate will collaborate across teams to deliver impactful marketing programs and achieve brand objectives.
Responsibilities:
The duties and responsibilities of the position include the following (other duties may be assigned as needed):
Brand Strategy & Planning
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Lead comprehensive brand analysis to assess market position, competitive landscape, and growth opportunities
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Define and evolve brand positioning and architecture
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Own annual brand planning process, including development, cross-functional alignment, briefing, and execution
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Develop clear and effective creative briefs aligned with brand strategy; lead relationships with PR, creative, and social media agencies
Supplier Relations
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Serve as primary day-to-day contact for supplier partners, including family-owned brands and international producers
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Manage forecasting and order planning in partnership with supply chain and suppliers to ensure consistent product availability
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Monitor inventory levels, depletion trends, and lead times to proactively identify and mitigate supply risks
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Deliver regular performance reporting to suppliers, including sales, distribution, and program effectiveness insights
Data, Insights & Performance Tracking
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Leverage syndicated and internal data sources to analyze market trends, pricing, distribution, and competitive dynamics
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Monitor brand and SKU performance using internal tools, including sales, distribution, promotional effectiveness, and reorder rates
Financial Management
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Own brand P&L and understand financial drivers to inform pricing, investment, and growth decisions
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Develop and manage annual brand budgets aligned to strategic priorities and ROI expectations
Marketing & Communications
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Develop and execute integrated 360° marketing campaigns across digital, traditional, trade, and experiential channels
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Plan and execute events (local, regional, national) that bring brand positioning to life for consumers and trade
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Oversee development and deployment of POS and in-market tools in collaboration with creative teams and agencies
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Collaborate cross-functionally with sales, finance, and supplier partners to ensure alignment and execution excellence
Qualifications:
- Bachelor’s degree required; MBA preferred but not required
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Experience in brand management with alcohol beverage preferred; CPG experience with a demonstrated wine interest will be considered
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Superior analytical skills with strong financial/business acumen
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Excellent verbal and written communication/presentation skills
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Ability to work independently with high internal motivation
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Willingness to travel and participate in after-hours brand events
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Strong computer skills are a MUST (Excel, Outlook, Word, PowerPoint)
Physical Requirements
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Prolonged periods sitting at a desk and working on a computer
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Some lifting or physical activity may be necessary
Kobrand Corporation offers a competitive salary, performance-based bonus, and a comprehensive benefits package. The base compensation range for this job classification is between $90,000 and $100,000. The determination of what a specific employee in this job classification is dependent on a number of factors, including, but not limited to, prior employment history, job-related skills and qualifications, and length of service.
