Social Media Manager
Internal Title: Creative Director
White Coat Realty, LLC
Work Arrangement: Hybrid — 1 day per week in office, 4 days remote
Employment Type: Full-Time
Benefits: Comprehensive benefits package, 6 weeks PTO, company vehicle, company phone, and company laptop
About White Coat Realty
White Coat Realty is a newly founded real estate and lifestyle services company built specifically for the people who spend their careers caring for others.
Founded by Dr. Cameron Gregory, Psychologist & Psychiatrist, White Coat Realty was created around a simple idea: healthcare professionals deserve a home-buying and selling experience designed around their demanding careers, unique lifestyles, and limited time.
Our clients include physicians, psychologists, psychiatrists, advanced practice providers, healthcare executives, medical professionals, and other professionals throughout the healthcare community.
But we aren’t building a traditional real estate company.
White Coat Realty is developing a full-cycle real estate and concierge experience that extends far beyond buying or selling a property. Our goal is to take a client from their initial home search all the way to walking into a fully prepared home on closing day.
Depending on the client’s needs, our concierge network and service offerings may include:
- Housekeeping and home organization
- Interior design and furnishing
- Private chef services
- Nutrition and wellness services
- Personal styling and wardrobe services
- Home setup and move-in coordination
- Lifestyle and household concierge services
- Additional customized services designed around the client
Our vision is simple: the keys should be the final thing our clients need to worry about.
We’re building White Coat Realty from the ground up, and we’re looking for a Creative Director who wants to help define what the brand becomes.
The Opportunity
We are hiring a Social Media Manager, internally titled Creative Director, to take complete ownership of White Coat Realty’s digital identity, social media strategy, online advertising, and digital lead generation.
This is not a role where you will inherit established social accounts, a content calendar, or years of brand analytics.
You will build it.
The Creative Director will have significant creative freedom and responsibility for establishing how White Coat Realty looks, sounds, and shows up online. You’ll take our mission and turn it into a recognizable, aspirational brand that speaks directly to healthcare professionals.
You will own our presence across TikTok, Instagram, X, and other relevant digital and social platforms, developing content that builds awareness while ultimately generating qualified real estate leads.
We’re looking for someone who understands that great social media isn’t just about followers.
It’s about attention → trust → leads → clients → revenue.
What You’ll Own
Social Media & Digital Presence
You will own White Coat Realty’s social media presence from the ground up, including:
- Develop and execute the company’s overall social media and digital content strategy.
- Launch, build, and manage White Coat Realty’s presence across TikTok, Instagram, X, and other relevant platforms.
- Develop an initial social media launch strategy for a brand entering the market from zero.
- Create and maintain content calendars across platforms.
- Develop short-form video concepts, campaigns, posts, stories, reels, graphics, and other digital content.
- Write engaging, brand-consistent copy and captions.
- Identify emerging trends and determine how White Coat Realty can participate authentically.
- Establish and maintain the company’s digital brand voice.
- Develop content specifically designed to reach physicians, healthcare professionals, and other target client segments.
- Tell the story of the White Coat Realty concierge model in ways that are compelling, sophisticated, and easy to understand.
- Build relationships with relevant creators, organizations, healthcare communities, and potential brand partners.
- Monitor and manage online engagement, comments, messages, and brand interactions.
Lead Generation & Revenue Support
Social media at White Coat Realty is a growth channel—not simply a branding exercise.
You will:
- Develop digital campaigns designed to generate qualified buyer and seller leads.
- Track leads originating from social media, digital advertising, and other online channels.
- Establish processes for capturing and documenting online inquiries.
- Qualify and route appropriate leads to the White Coat Realty sales/realty team for follow-up and closing.
- Maintain clear attribution so leadership can understand which platforms, campaigns, and advertisements generate business.
- Partner closely with the realty team to understand lead quality and continuously improve digital campaigns.
- Track the client journey from initial digital interaction through handoff to the sales team.
- Produce regular reporting on leads, conversions, engagement, audience growth, and campaign performance.
Digital Advertising
You will oversee White Coat Realty’s digital advertising strategy and associated vendor relationships.
Responsibilities include:
- Develop paid social and digital advertising strategies.
- Manage approved advertising budgets across platforms.
- Monitor campaign performance and optimize spending based on results.
- Track cost per lead, conversion rates, return on advertising spend, and other relevant performance metrics.
- Manage relationships and contracts with advertising agencies, freelancers, creators, media partners, and digital vendors.
- Review advertising proposals and make recommendations to leadership.
- Ensure advertising expenditures align with company priorities and produce measurable value.
- Identify new opportunities for paid media, sponsorships, partnerships, and audience acquisition.
Brand & Creative Direction
As our Creative Director, you’ll have influence beyond individual social posts.
You will help establish:
- The visual identity of White Coat Realty across digital channels.
- Brand voice and storytelling standards.
- Photography and video direction.
- Campaign concepts and creative themes.
- Marketing materials supporting our agents and concierge services.
- Digital launch campaigns for new markets, services, partnerships, and listings.
- Standards for how White Coat Realty and its affiliated services are represented publicly.
You’ll work directly with company leadership to ensure everything we put into the world feels distinctly White Coat Realty.
Who We’re Looking For
We’re looking for a creative marketer who is equally comfortable thinking about brand, content, analytics, and revenue.
Our ideal candidate:
- Has professional experience managing social media, digital marketing, content creation, brand development, or a related function.
- Has demonstrated experience growing social media accounts and/or digital audiences.
- Understands TikTok, Instagram, X, and emerging social platforms.
- Is comfortable creating and appearing around short-form video content.
- Has strong writing, storytelling, and visual communication skills.
- Understands paid social advertising and campaign optimization.
- Is comfortable managing marketing and advertising budgets.
- Can interpret analytics and turn performance data into decisions.
- Understands lead generation and the relationship between marketing and sales.
- Is highly organized and able to independently manage multiple platforms, campaigns, vendors, and deadlines.
- Has excellent judgment and understands how to represent a premium professional brand.
- Is entrepreneurial and excited by the opportunity to build systems rather than simply inherit them.
- Can move quickly without sacrificing quality.
- Wants meaningful ownership over their work.
Experience in real estate, luxury services, healthcare marketing, hospitality, lifestyle brands, or concierge services is a plus, but not required.
Why White Coat Realty?
Joining White Coat Realty at this stage means joining before the playbook has been written.
You’ll have the opportunity to help build a brand from its earliest days and have substantial influence over its creative direction, audience, and growth strategy.
We also believe talented people do their best work when they’re trusted and given room to create.
That’s why this position offers:
- Hybrid flexibility: Work remotely four days per week with one designated in-office day.
- 6 weeks of paid time off.
- Company vehicle provided.
- Company phone provided.
- Company laptop provided.
- Comprehensive company benefits.
- Significant autonomy over social media and creative strategy.
- Direct access to company leadership.
- The opportunity to build a brand and digital audience from the ground up.
- The ability to directly see how your work translates into leads, clients, and company growth.
Pay: $95,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Relocation assistance
- Tuition reimbursement
- Vision insurance
Work Location: Hybrid remote in Miami Beach, FL 33109
