Job Summary
We are seeking an energetic and innovative Social Media Manager to lead our digital storytelling and brand engagement across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze social media performance to elevate our online presence. Your passion for digital marketing and expertise in social media management will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our brand voice and connect authentically with diverse audiences worldwide.
Duties
- Develop and execute comprehensive social media strategies aligned with brand goals, ensuring consistent messaging across all platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
- Create engaging, high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
- Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to maintain active and timely communication with followers.
- Monitor social media analytics and marketing performance metrics using Google Analytics and platform-specific insights to optimize campaigns and report on digital marketing performance.
- Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content creation and branding strategies.
- Implement social media advertising campaigns utilizing Facebook Advertising and other paid promotion tools to increase reach and engagement.
- Engage with online communities by responding promptly to comments, messages, and inquiries to foster positive relationships and enhance brand reputation.
- Collaborate with cross-functional teams including marketing, PR, graphic design, and e-commerce to ensure cohesive branding and campaign execution.
Experience
- Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns across multiple platforms.
- Expertise in content creation including graphic design (Adobe Photoshop, Illustrator), video editing, photography, proofreading, and media editing tools.
- In-depth knowledge of social media analytics tools such as Google Analytics, platform-specific insights, and marketing online analytics for performance monitoring.
- Familiarity with SEO best practices, keyword research, web analytics, and digital marketing performance metrics.
- Strong understanding of public relations principles as they relate to online reputation management.
- Excellent communication skills with the ability to craft compelling content that aligns with branding strategies.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
Join us as a Social Media Manager where your creativity fuels our brand’s voice! Be part of a dynamic team dedicated to innovative digital storytelling that captivates audiences worldwide while advancing your career in the vibrant world of digital marketing!
Pay: $20.00 - $30.00 per hour
Work Location: Hybrid remote in Anchorage, AK 99515
