Digital Marketing Contractor
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Duration: 4 months
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Location: Hybrid (Old East Dallas Office | Mon/Tues/Thurs In-Office)
What Success Looks Like in This Role
You’re not just “running ads” — you are driving outcomes. Success in this role is measured by:
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Campaign Performance
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ROAS, CPA, CTR, CPC, conversion volume
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Client Satisfaction
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On-time deliverables, strategic clarity, strong and proactive communication
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Budget Management
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Accurate pacing, efficient spend allocation, ability to scale when performance is strong
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Creative Effectiveness
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A/B testing learnings, improvement in engagement, click-through, and conversion performance
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Reporting & Insight
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Clear monthly reporting, data-backed recommendations, actionable strategic next steps
Key Responsibilities
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Lead Campaign Strategy & Execution
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Manage 5 – 7 consumer brand accounts, developing and executing full-funnel digital marketing campaigns across Meta, Google Ads, YouTube, and other paid and organic platforms.
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Performance Marketing
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Plan, launch, and optimize paid media campaigns to drive traffic, conversions, and customer retention – tracking KPIs like ROAS, CTR, CPC, and CPA.
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Creative & Messaging Strategy
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Collaborate with design and content teams to concept and test high-performing creative and copy that connect with audiences and elevate brand storytelling.
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Cross-Channel Integration
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Ensure alignment across all digital touchpoints – focusing on paid social and paid search – delivering cohesive consumer experiences that drive engagement and loyalty.
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Analytics & Insights
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Monitor campaign performance, analyze trends, and translate data into actionable insights and monthly reports with strategic recommendations.
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Testing & Optimization
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Continuously test creative, audiences, and ad formats to improve campaign efficiency and scale growth.
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Client Collaboration
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Act as the digital marketing lead for each assigned brand, maintaining strong client communication and proactively recommending new opportunities for growth.
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Financial Management
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Track budgets, manage daily pacing, and ensure all campaigns stay within approved spend limits.
Qualifications
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4+ years of experience in consumer digital marketing or paid media management required (agency or brand side).
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Strong proficiency across Meta Ads Manager, Google Ads, and Google Analytics (GA4).
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Proven experience driving measurable results in eCommerce, retail, QSR, or hospitality industries.
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Strong understanding of audience segmentation, funnel strategy, and conversion optimization.
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Exceptional analytical skills and ability to translate data into strategy.
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Strong communication and presentation skills — able to confidently explain campaign impact, insights and recommendations.
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Self-starter who thrives in fast-paced environments and can manage multiple projects independently.
Preferred Skills
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Experience managing digital campaigns for restaurant, retail, or CPG brands.
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Knowledge of email marketing, influencer partnerships, or organic social strategy.
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Google Ads or Meta Blueprint Certification.
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Familiarity with Shopify, Klaviyo, or other digital marketing platforms.
Compensation
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Competitive hourly or project-based rate, commensurate with experience.
