Overview
We are seeking a dynamic and results-driven Email Marketing Specialist to elevate our digital marketing efforts through innovative email campaigns and strategic automation. In this role, you will craft compelling email content, manage targeted customer segmentation, and analyze campaign performance to optimize engagement and conversion rates. Your expertise will help us build stronger relationships with our audience, drive e-commerce growth, and support overall marketing objectives with data-driven insights. Join us if you’re passionate about digital marketing, creative storytelling, and leveraging analytics to make impactful decisions!
Responsibilities
- Develop and implement comprehensive email marketing strategies aligned with business goals, including planning, execution, and optimization of campaigns.
- Manage email campaign management using leading email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
- Design engaging email content utilizing copywriting skills and visual tools like Adobe Photoshop to create visually appealing messages that resonate with diverse customer segments.
- Execute customer segmentation strategies to target specific audiences effectively through lead segmentation and personalized messaging.
- Utilize marketing automation tools to set up workflows, trigger-based emails, and automated sequences that nurture leads and enhance customer journeys.
- Conduct A/B testing and controlled experiments research to refine messaging, subject lines, send times, and design elements for maximum impact.
- Monitor digital marketing performance using web analytics reporting tools like Google Analytics and Salesforce Marketing Cloud analytics dashboards; analyze data to inform strategy adjustments.
- Collaborate with cross-functional teams on marketing project management initiatives to ensure timely delivery of campaigns and initiatives.
- Maintain compliance with industry standards and best practices for email marketing while ensuring deliverability and list hygiene.
- Stay current on industry trends in email content marketing, automation techniques, and digital marketing performance monitoring to continuously improve campaign effectiveness.
Experience
- Proven experience in email marketing software such as Mailchimp, Salesforce Marketing Cloud, Pardot, or HubSpot.
- Strong understanding of customer segmentation techniques and lead segmentation strategies.
- Proficiency in HTML and CSS for customizing email templates; familiarity with Adobe Photoshop for visual content creation is a plus.
- Hands-on experience with marketing automation platforms to implement automated workflows and trigger-based campaigns.
- Demonstrated ability in digital marketing performance monitoring using web analytics tools like Google Analytics or similar platforms.
- Skilled in copywriting for email content marketing that drives engagement and conversions.
- Experience conducting A/B testing, analyzing results, and applying insights to optimize campaigns.
- Knowledge of SQL or Pardot’s data querying capabilities is advantageous for advanced data analysis.
- Strong project management skills within fast-paced environments; ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
Join us as an Email Marketing Specialist if you’re eager to craft innovative campaigns that captivate audiences while leveraging cutting-edge tools for measurable success!
Pay: $15.00 - $40.00 per hour
Work Location: Hybrid remote in Hellertown, PA 18055
