Position Summary
We are seeking an experienced AI Digital Marketing & Content Specialist who is passionate about content creation, social media marketing, video production, paid advertising, and artificial intelligence.
The ideal candidate is highly creative, data-driven, and stays ahead of digital marketing trends while ensuring compliance with Meta advertising policies for the medical aesthetics industry.
Key Responsibilities
- Develop and execute social media marketing strategies.
- Create engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and other digital platforms.
- Film, edit, and produce high-quality videos, Reels, and promotional content.
- Design graphics and marketing materials consistent with our luxury brand.
- Plan, launch, monitor, and optimize Meta advertising campaigns.
- Ensure all campaigns comply with Meta's advertising policies and healthcare marketing regulations.
- Utilize AI tools to improve productivity, content creation, copywriting, video editing, and campaign performance.
- Collaborate with physicians and providers to create educational and promotional content.
- Manage monthly content calendars.
- Analyze campaign performance, KPIs, ROI, CPL, and ROAS.
- Research industry trends and competitor strategies.
- Assist with special events, product launches, seminars, and promotional campaigns.
- Support SEO initiatives, Google Business Profile optimization, and online reputation management.
- Maintain brand consistency across all marketing channels.
Qualifications
- Bachelor's Degree in Marketing, Communications, Digital Media, Advertising, or related field preferred.
- Minimum 2 years of experience in Digital Marketing or Content Creation.
- Experience managing Meta Ads campaigns.
- Strong knowledge of Instagram, Facebook, TikTok, and YouTube.
- Professional video recording and editing skills.
- Experience with Canva and Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator preferred).
- Knowledge of AI platforms such as ChatGPT, Claude, Gemini, Midjourney, Runway, CapCut AI, Adobe Firefly, or similar.
- Strong copywriting skills.
- Excellent communication and organizational skills.
- Ability to manage multiple projects simultaneously.
- Bilingual (English & Spanish) preferred.
- Experience in medical aesthetics, wellness, dermatology, plastic surgery, or healthcare marketing is highly preferred.
Preferred Skills
- Meta Business Suite
- Meta Ads Manager
- Google Analytics
- Google Business Profile
- SEO Fundamentals
- Email Marketing
- CRM Experience
- Photography & Videography
- Motion Graphics
- AI Content Creation
- Marketing Automation
What We Offer
- Competitive salary
- Performance-based bonuses
- Professional development opportunities
- Career growth within a rapidly expanding company
- Creative work environment
- Employee discounts on services and products
- Paid training
- Opportunity to help shape one of Puerto Rico's fastest-growing medical aesthetics brands
Ready to Join Our Team?
Submit your resume, portfolio, and examples of your work.
We are looking for someone who doesn't just follow trends—but creates them.
Pay: $16.50 - $18.00 per hour
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Paid time off
Work Location: In person
