The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data.
This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
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Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
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Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
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Edit reporter content and package it for web.
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Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
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Promote and distribute news content on social media.
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Contribute to long-term and special digital projects.
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Build a positive working relationship with digital director, digital executive producer and newsroom staff.
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Ability to work under pressure during breaking news and severe weather coverage.
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Responsibly and respectfully interact online and over the phone with community members.
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Other duties as assigned.
Skill/Experience Requirements:
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Bachelor’s degree in journalism or related field with focus on digital content creation.
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Engaging headline writer.
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Capable of researching, interviewing and writing original news articles.
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Knowledge of AP Stylebook, social media audiences and SEO.
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Strong multi-tasking abilities.
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Strong news judgement.
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Enjoys working with a team and has excellent interpersonal skills.
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Strong communicator.
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Proficiency in MS Office and WordPress.
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A desire to learn and grow.
Work Hours:
This is a full-time position. Schedule to be determined upon hiring but daybreak or nightside hours are likely.
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