Senior Media Planner
Department: Media Planning & Strategy
Reports To: Director of Media
Location: Fully Remote - must be located in the Eastern Time Zone (U.S.)
Travel: Minimal travel to the Greater Boston, MA area, primarily for in-person team meetings and team events (travel expenses reimbursed by the company)
Schedule: Monday - Friday, 9:00 AM to 5:00 PM Eastern Time
Experience Level: 5+ years in media strategy, planning, and buying
About Stark Raving Health
Stark Raving Health is an independently owned patient recruitment agency specializing in accelerating global clinical trial enrollment using engaging study toolkits, patient-centric digital experiences, and targeted outreach campaigns. Our approach is built on 20+ years of successfully delivering hundreds of patient recruitment campaigns across a range of therapeutic areas in more than 40 countries and over 70 languages. Our ability to scale our streamlined approach and successfully deliver patients has made us a go-to resource for the world’s leading biotech, pharmaceutical companies, and CROs.
We are seeking a Senior Media Planner to play a pivotal role in our fast-paced healthcare and life sciences marketing agency. You will be responsible for developing and executing innovative media plans that deliver exceptional results for our clients. Your deep understanding of the media landscape, combined with your expertise in various platforms and tools, will enable you to create impactful media campaigns that reach the right patients, caregivers, and healthcare professionals at the right time. You must be comfortable with presenting your work to both clients and senior management within the agency.
Responsibilities:
Media Strategy:
- Collaborate with account teams to understand client objectives and develop media strategies that align with their overall marketing goals.
- Conduct thorough research and analysis of target audiences, market trends, and competitive landscapes to inform media planning decisions.
- Identify optimal media channels and platforms for reaching target audiences effectively and efficiently.
- Develop comprehensive media plans that outline budgets, timelines, and performance metrics.
Media Planning:
- Select and negotiate media placements across a variety of channels, including digital (Google Ads, Meta, X, programmatic), traditional (TV, radio, print), and out-of-home (OOH).
- Optimize media plans throughout campaigns to ensure maximum performance and ROI.
- Monitor and analyze campaign performance data to identify opportunities for improvement and make data-driven adjustments to media plans.
Media Buying:
- Execute media buys efficiently and effectively, ensuring optimal placement and pricing.
- Manage media budgets and track expenditures to ensure adherence to client budgets.
- Build and maintain strong relationships with media vendors and partners.
Team Collaboration:
- Work closely with creative teams, account managers, and other stakeholders to ensure seamless integration of media plans with overall campaign strategies.
- Share insights and best practices with other members of the media team to foster a culture of continuous learning and improvement.
Client & Senior Management Communication:
- Confidently present media plans, campaign results, and performance reports to clients and senior management, clearly articulating the rationale behind the strategy and tactics employed.
- Proactively communicate with clients and senior management to address any questions or concerns and provide updates on campaign progress.
- Effectively translate complex media data into actionable insights that resonate with both technical and non-technical audiences.
Qualifications
- Experience: 5+ years of experience in media strategy, planning, and buying, with a proven track record of success in delivering client results.
- Experience managing live media campaigns and budgets; prior work in healthcare is helpful but not required.
Skills:
- Strong understanding of the media landscape and the latest trends in digital and traditional media.
- Expertise in Google Analytics, Google Ads, Meta, X, programmatic buying, implementation, and OOH media planning.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and make data-driven decisions.
- Strong negotiation, communication, and presentation skills, both written and verbal.
- Ability to work effectively in a fast-paced, collaborative environment.
- Proficiency in media planning and buying software tools.
- Experience in media strategy, planning and buying for life sciences and healthcare preferred.
Expectations for Success
- You will be expected to hit the ground running and immediately impact on our clients' campaigns.
- You will be a self-starter with a strong sense of ownership and accountability.
- You will be a team player who is willing to collaborate with others to achieve shared goals.
- You will be passionate about media and committed to staying current on the latest trends and technologies.
- You will be a creative thinker always looking for new and innovative ways to reach audiences.
- You will be comfortable presenting complex information to diverse audiences, including clients and senior management.
If you are a highly motivated and experienced media planner with solid presentation skills, ready to take your career to the next level, we encourage you to apply!
Job Type: Full Time - Remote (East Coast, USA)
Benefits Offered
- Company-subsidized medical, dental, and vision insurance
- Health & dependent care flexible spending accounts (FSAs)
- 401(k) retirement savings plan
- Profit sharing
- Paid vacation and company holidays
- Paid sick time
- Fully remote work flexibility
General Requirements
- Must be able to remain in a stationary position (sitting/standing) 50% of the workday
- Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time
Equal Employment Opportunity Statement
Stark Raving LLC is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local laws.
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
- Work from home
Application Question(s):
- Are you located in the Eastern Time Zone (U.S.)?
Experience:
- Media planning: 5 years (Required)
Work Location: Remote
