SocialSurge Marketing is a digital marketing agency that works with various businesses to help tell their stories online through SEO, content creation, web design, paid advertising, and more!
We are growing and looking to add a PPC Specialist to our team! As a PPC Specialist, you will be responsible for managing and optimizing pay-per-click advertising campaigns for a diverse portfolio of clients (Mostly Google Ads, but see more on this below). You will play a key role in driving traffic, increasing conversions, and maximizing ROI for our clients’ online marketing efforts.
Below you will find the skills needed to complete the work. This is a great opportunity for someone with a foundation in Google Ads who wants to deepen their expertise, take on more ownership, and grow within an agency environment.
Primary Responsibilities:
PPC Campaign Strategy & Management:
- Develop, execute, and optimize PPC campaigns across various platforms like Google Ads, and social media advertising (Meta, LinkedIn, Programmatic, etc.).
- 75%+ of this role would be focused on Google Ads management
- Conduct keyword research and selection for pay-per-click campaigns to maximize budget and ROI
- Leveraging AI in a responsible manager
Analytics & Reporting:
- Conversion setup and management (ie – Google Enhanced Conversions)
- Analyze campaign performance and report on key metrics
- Provide actionable insights based on data to improve campaign performance
- Utilizing data analytics tools like Databox, Looker [Data] Studio, etc.
Budget Management:
- Manage the budget for PPC campaigns, ensuring campaigns are optimized and cost-effective
- Monitor and adjust bids to gain better ROI
Testing & Optimization:
- Perform A/B testing on various campaign elements, including ad copy, landing pages, and call-to-action buttons to improve click-through and conversion rates
- Stay current with PPC best practices and strategies
- Work with web team for landing page setup and optimization
Communication:
- Collaborate with clients and/or internal team members to understand business objectives and tailor PPC campaigns accordingly
- Prepare and present regular performance reports to clients and internal teams
Requirements:
- 1-2+ years of hands-on Google Ads experience (agency setting preferred but not required)
- Excellent understanding of digital marketing concepts and best practices.
- Experience with Google Ads, Google Analytics, and PPC campaign management tools.
- Strong analytical skills and data-driven thinking.
- Excellent communication, teamwork, and organization skills.
- Willingness to learn
- Must be able to work in-person at our Milwaukee office 2-3 days/week with work-from-home the rest of the time.
Benefits:
- Medical, dental, and vision insurance offered
- 401(k) retirement plans & company match offered
- Unlimited PTO
- Profit sharing
- And more!
For more information about this role, visit our website:
https://socialsurgemarketing.com/careers/ppc-specialist/
Disclaimer: SocialSurge Marketing is proud to be an equal opportunity employer and is committed to creating a diverse, equitable, and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Job Type: Full-time
Pay: $49,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Professional development assistance
- Unlimited paid time off
- Vision insurance
People with a criminal record are encouraged to apply
Application Question(s):
- Are you able to work in our MKE office 2 days a week?
Experience:
- PPC Management: 1 year (Required)
Ability to Commute:
- Milwaukee, WI 53202 (Required)
Work Location: Hybrid remote in Milwaukee, WI 53202
