Assist the Pioneer Theatre Company (PTC) Director of Marketing and Communications in developing and implementing a comprehensive marketing plan to generate $2.5 MM in earned income from ticket sales necessary to support a professional LORT B Theatre located in residence on campus. Coordinates marketing and communications to maximize sales, create brand awareness and ensure effective internal and external communications.
Responsibilities
Responsibilities include, but are not limited to:
- Serves as the Marketing Coordinator for the theatre (50%), responsible for maintaining relationships with University communications; creating and sending well-written press releases and other mass email notices for auditions, promotions, and other announcements; providing images from productions for publication in the proper resolution for the media; and assisting with media events
- Coordinates and implements marketing communication projects, including public relations, social media management, brand awareness, and special events.
- Coordinates promotions, including printing, mailing, and delivery of promotional materials.
- Writes and produces written communications tools, assisting Director as needed. Assists in the creation of press releases and public service announcements.
- Serves as Editor of PTC playbills (20%). This involves collecting, writing, and editing content and biographies for 6-7 playbills per year and working closely with our third-party publisher to meet print and production deadlines.
- Works with Stage Management on collecting accurate show data, bios, and headshots for playbills.
- Works with Development on collecting sponsor recognition for playbills.
- Works with a third-party publishing house on proofing and printing playbill.
- Additional responsibilities (30%):
- Creates website content, as needed, and performs regular updates to our website.
- Other marketing or public relations duties as assigned.
Required technical experience includes familiarity with the following:
- Microsoft Office Suite
- Social media (Facebook, Twitter, Instagram, TikTok)
- Adobe
- Canva
Must have a valid Driver’s License. Work Environment and Level of Frequency typically required Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required Nearly Continuously: Sitting, hearing, listening, talking. Often: Repetitive hand motion (such as typing), walking. Seldom: Bending, reaching overhead.
Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
Department may hire employee at one of the following job levels:
Marketing Communication Specialist, I: Requires a bachelor’s (or equivalency) + 2 years of directly related work experience or a master’s (or equivalency) degree.
Special Instructions Summary
Please provide a professional marketing writing sample and up to three visual assets you have created (designs, videos, social content, etc.).
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and possess a strong commitment to improving access to higher education.
Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
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As per University of Utah policy 5-108: Transfer of Benefits Eligible Staff Members, a new hire to the University of Utah who is still serving a 12 month probationary period will not be hired into another University of Utah job (a transfer) until the successful completion of the probationary period.