Job Summary
We are seeking a dynamic and results-driven Paid Ads Manager to lead our digital advertising efforts across multiple platforms. In this role, you will develop, execute, and optimize paid marketing campaigns to drive high-quality traffic, increase conversions, and maximize return on investment. Your expertise in performance marketing, media buying, and analytics will be essential in crafting data-driven strategies that elevate our brand presence and achieve business objectives. Join us to harness the power of paid social media advertising and search marketing to propel our growth forward!
Duties
- Plan, implement, and manage comprehensive paid advertising campaigns across platforms such as Google Ads, Bing Ads (Microsoft Ads), Facebook Advertising, Youtube, and other social media channels.
- Conduct detailed keyword research and audience targeting to ensure campaigns reach the right segments effectively.
- Monitor campaign performance using web analytics tools like Google Analytics and media performance analytics dashboards; analyze data to identify trends and opportunities for optimization.
- Manage marketing campaign budgets meticulously, ensuring efficient allocation of funds across channels while maintaining cost-effectiveness.
- Optimize campaigns through A/B testing, conversion rate optimization techniques, and continuous adjustments based on performance metrics.
- Generate detailed web analytics reporting and insights using tools like Google Tag Manager and SEO tools to inform future strategies.
- Collaborate with cross-functional teams on media planning, media buying, and marketing campaign development to align paid efforts with overall marketing objectives.
Qualifications
- Proven experience managing paid search marketing (PPC) campaigns using Google AdWords (Google Ads), Microsoft Ads (Bing Ads), and social media advertising platforms.
- Strong understanding of performance marketing principles, digital marketing strategies, and media planning processes.
- Proficiency in web analytics reporting tools such as Google Analytics, Google Tag Manager, and SEO tools for data-driven decision making.
- Expertise in managing budgets in a search marketing role with a focus on ROI optimization.
- Familiarity with affiliate marketing strategies, SEM (Search Engine Marketing), SEO (Search Engine Optimization), and conversion optimization techniques.
- Ability to conduct keyword research, manage PPC campaign management tasks, and utilize spreadsheets including pivot tables for data analysis.
- Excellent communication skills with the ability to present insights clearly to stakeholders; experience working within e-commerce environments is a plus.
Join us as a Paid Ads Manager to leverage your skills in digital marketing, media buying, and analytics - driving impactful campaigns that deliver measurable results!
Pay: $63,944.30 - $77,008.19 per year
Benefits:
- Employee discount
- Health savings account
- Paid time off
- Retirement plan
Work Location: Hybrid remote in Denver, CO 80204
