Overview
Are you passionate about digital storytelling and eager to craft compelling social media narratives that resonate across diverse audiences? As a Social Media Coordinator, you will be the dynamic force behind our brand’s online presence, driving engagement and fostering meaningful relationships through innovative content and strategic campaigns. This paid role offers an exciting opportunity to harness your creativity, analytical skills, and digital marketing expertise to elevate our social media platforms and amplify our brand voice.
Responsibilities
- Develop and execute comprehensive social media strategies across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, to increase brand awareness and audience engagement.
- Create high-quality, engaging content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and media editing software.
- Manage daily social media activities using management tools such as Hootsuite and Buffer to schedule posts, monitor conversations, and respond promptly to audience interactions.
- Conduct social listening to gather insights on brand perception, industry trends, and competitor activities; utilize findings to refine content strategies.
- Analyze social media performance metrics with Google Analytics and platform-specific analytics tools; prepare reports on campaign effectiveness and digital marketing performance monitoring.
- Collaborate with public relations teams to ensure consistent branding and messaging across all channels; support media outreach efforts when needed.
- Implement paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and target specific audiences effectively.
- Stay updated on the latest social media trends, platform updates, and best practices in digital marketing performance monitoring.
Qualifications
- Proven experience in social media management with a strong portfolio demonstrating content creation, graphic design, and media editing skills.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator), video editing software, and media editing tools.
- Hands-on experience with social media management applications such as Hootsuite or Buffer.
- Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and marketing online analytics.
- Strong written communication skills with an eye for proofreading and content writing that aligns with branding guidelines.
- Ability to analyze social media analytics data to optimize campaigns and demonstrate measurable results in social media marketing efforts.
- Familiarity with public relations strategies, relationship management techniques, and digital marketing performance metrics.
- Excellent organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
Join us as a Social Media Coordinator if you're ready to bring your creative ideas to life while leveraging data-driven insights to make a real impact! This role is designed for energetic professionals eager to grow their expertise in digital marketing while contributing meaningfully to our brand’s success through innovative social media content creation and strategic communication.
Pay: $23.00 - $25.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Retirement plan
Work Location: In person
