- Description: drive awareness of 11th Hour Racing's initiatives and community programs, engage a friendly crowd of nature-sport enthusiasts, marine industry, and coastal community members (a few hundred a day), and get people involved.
- Tracking and reporting: a tally counter for gallery traffic and an iPad questionnaire for guests who go through the experience. We hand the iPad and counter back to the on-ste lead at the end of each day.
- Escalation: anything outside your scope, reach out to shift lead or collect the guest's contact info to pass along.
- On-brand: friendly tone, #fortheocean, "when the ocean wins, we all win," lead on ocean health, no competitors.
Dress Code: Dress: white, black, or navy shirt (unbranded) or smart-casual.
Brand Identity & Messaging
● Brand guidelines (logo usage, colors, fonts, tone of voice)
○ Brand Pillars
■ Emphasize “The Clock is Ticking”: From the oxygen we breathe to the
food we eat to the stability of our climate, we only thrive when our ocean
thrives. As the climate crisis intensified, so does human impact on ocean
health
■ Lead in ocean health: We use the power of sport and community to
champion sustainability instead of selling products. By supporting
organizations and events interested in reducing their environmental
impact and creating solutions for the climate crisis, we empower leaders
in ocean health.
■ Foster systemic change: We need a global paradigm shift from an
extractive economy that depletes our natural resources to a sustainable
economy that uses resources wisely and protects our ocean. We facilitate
this transition by supporting local solutions to global problems led by
community organizations and industry leaders
■ Work together #fortheocean: Our work is inclusive and centered around
people because we can only change what is happening to our ocean if we
address our coastal communities’ needs, desires, and history with a
holistic approach
○ Tone of Voice
■ Our tone is positive, outgoing, and personable, reflective of the
camaraderie in the sailing community
■ We are creative, willing to discuss complex topics, charismatic, confident,
concise, factual, articulate, and present ourselves with grace and ease
■ We uplift our partners while highlighting the critical issues they are
addressing by sharing reputable science and ocean health news sources
■ We celebrate success stories, race wins, awards, fast boats, excellent
photos, beautiful films, community events, youth adventures, incredible
Pay: $20.00 - $24.00 per hour
Work Location: In person
