Scope of Job
Responsible for supporting and/or leading athletics communications, media relations, digital storytelling, publicity, and brand promotion for the athletics department. Partners with coaches, student-athletes, media, and campus partners to enhance visibility and engagement.
Description of Duties
- Provides day-to-day management of athletics communications operations under the direction of senior athletics administration.
- Assists with managing post-game media coverage for assigned high visibility sports.
- Plans, develops and executes communications strategies that enhance visibility and reputation of athletics programs.
- Plans, develops, and implements short and long-range events and game day strategies working closely with the external marketing and development staff.
- Directs updates to local, state, and national media inquiries to promote the image of the university, department, and/or assigned program(s).
- Develops game day and sport specific publications including but not limited to media guides, game programs, and game day notes.
- Develops and writes press releases, news/feature articles and profiles of coaches, staff, and student-athletes and other related items of interest for internal and external audiences and stakeholders.
- Ensures athletic press releases and media relations publicity aligns with established University guidelines and are maximized both internally and externally.
- Assists with the maintenance of archival information, records, photos, statistics, etc.
- Manages media relations, publications, digital storytelling, and content creation.
- Serves as primary contact for high-profile sports and major departmental initiatives.
- Supervises communications staff and ensures timely dissemination of athletics information.
- Coordinates crisis communications and messaging with university leadership and University Marketing and Communications.
- Manages departmental branding consistency across platforms.
- Supports fundraising, fan engagement, and external relations initiatives through communications efforts.
- Assists in strategic planning and policy development for athletics external operations.
- Represents athletics communications in senior leadership meetings as needed.
- Develops, cultivates, and maintains working relationships with internal/external departments/agencies and other organizations.
- Performs other duties as assigned.
Supervision Received
General supervision from assigned supervisor.
Supervision Given
Direct supervision of assigned staff.
Required Education
Bachelor’s degree in journalism, communications or sports management or a related field from an accredited university.
Preferred Education
None.
Licenses/Certifications
None.
Required Experience
Three (3) years of professional experience in athletics communications, media relations and/or sports marketing including previous administrative and supervisory experience.
Preferred Experience
Experience obtained in a NCAA Division I or Division II institution.
Equipment
Use of standard office equipment.
Working Conditions
Needs to be able to successfully perform all required duties. Work is performed primarily in a general office environment. Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Some travel and weekend work is required. UTRGV is a distributed institution, which may require presence at multiple locations throughout the Rio Grande Valley.
Other
Must be a person of integrity with high educational standards while exhibiting a strict adherence to NCAA, conference, university and department rules and regulations as well as a solid commitment to academic integrity and student-athlete welfare. Excellent verbal and written communication skills Strong writing and editing skills. Outstanding interpersonal and public relations skills with the ability to communicate effectively with a diverse community and wide range of constituencies, including the corporate community and institutional marketing personnel. Ability to work under the pressure of very tight deadlines.
Physical Capabilities
N/A
Employment Category
Full-Time
Minimum Salary
Commensurate with Experience
Posted Salary
Commensurate with Experience
Position Available Date
08/01/2026
If Yes, Provide Grant Expiration Date
