Overview
Cape May business is seeking an energetic and strategic Marketing Director. Year-round, full time to promote business. Seasonal events & activities. Must be proficient in website maintenance, Canva, Google Analytics & graphic design. College experience preferred with concentraition in English & marketing a plus. Weekends & some evenings required during summer season, must be flexible. Salary is based on experience. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact in a fast-paced environment.
Responsibilities
- Develop and execute comprehensive marketing strategies aligned with organizational goals, focusing on brand awareness, customer acquisition, and revenue growth.
- Oversee content creation efforts including website content management
- Utilize SEO tools and perform keyword research to enhance organic search visibility; implement SEO best practices across website content and landing pages.
- Manage website management tasks including website updates, HTML/CSS adjustments, and integration of marketing automation tools like Google Tag Manager.
- Analyze web analytics reporting using Google Analytics and other analytics platforms to measure campaign performance; generate insights for continuous improvement.
- Coordinate conversion optimization strategies to maximize ROI through A/B testing, landing page improvements, and performance marketing techniques.
- Foster collaboration between creative teams and technical staff to ensure cohesive branding and effective digital campaign setup.
- Stay current with industry trends in digital marketing, paid advertising campaign management, web analytics, and emerging tools to keep strategies innovative.
Skills
- Proficiency with SEO tools, Google Analytics, Google AdWords, Google Tag Manager, and other web analytics reporting platforms.
- Strong knowledge of digital marketing channels including SEM, paid search marketing, social media advertising campaigns, and email marketing.
- Experience with content management systems such as WordPress; familiarity with HTML, CSS, JavaScript for website management and customization.
- Expertise in graphic design using Adobe Photoshop and Adobe Creative Suite; ability to create compelling visual content.
- Skilled in conversion optimization techniques to improve user engagement and campaign effectiveness.
- Ability to manage multiple paid advertising campaigns simultaneously while maintaining attention to detail.
- Technical proficiency in marketing automation tools and web analytics for tracking campaign performance metrics.
- Excellent content creation skills for engaging blog posts, social media updates, email campaigns, and landing pages.
- Strong understanding of e-commerce platforms and online sales funnels to support revenue growth initiatives.
- Effective project management skills with the ability to lead cross-functional teams in a fast-paced environment.
Join us as we push boundaries in digital marketing innovation! Your expertise will shape our brand’s future while providing opportunities for professional growth within a vibrant organization committed to excellence.
Pay: From $19.00 per hour
Benefits:
- 401(k) matching
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
