About Caputo Digital
Caputo Digital is a fast-growing digital marketing agency specializing in the home services industry. We work with franchise networks and multi-location businesses across the United States, helping them generate leads and revenue through SEO, Paid Media, Web Development, Analytics, Social Media, and Marketing Automation.
What makes us different is our commitment to transparency, data, and outcomes. We have built our own proprietary reporting and analytics systems that connect marketing performance to real business results. We don’t just look at leads—we analyze appointments, sales, revenue, customer value, and return on investment.
We’re looking for someone who loves solving problems with data, isn’t afraid to challenge assumptions, and constantly looks for ways to improve performance.
Application Process
Due to the volume of applicants, all candidates are required to complete a brief 10-minute video interview as the next step in our process.
Interview Link:
https://app.hireflix.com/public-application/68e7d2f37c8bddc348bd3926
Position Overview
We are seeking a highly analytical Paid Media Specialist with strong experience in Google Ads and working knowledge of Meta Ads.
This is not a “set it and forget it” PPC role.
The ideal candidate is naturally curious, proactive, and obsessed with understanding why performance changes. They are comfortable diving deep into data, identifying trends, testing hypotheses, and making strategic recommendations that drive measurable business outcomes.
You will manage campaigns across multiple accounts while leveraging custom reporting tools, CRM integrations, backend sales data, and advanced analytics to improve performance beyond traditional PPC metrics.
Key ResponsibilitiesCampaign Management & Optimization
- Build, manage, and optimize Google Ads and Meta Ads campaigns.
- Monitor budgets, bidding strategies, audience performance, and conversion trends.
- Continuously identify opportunities to improve lead quality, efficiency, and return on investment.
- Manage campaigns across multiple franchise and multi-location businesses.
Data Analysis & Performance Insights
- Analyze both front-end and back-end performance metrics, including:
- Leads
- Appointments
- Sales
- Revenue
- Close rates
- Customer acquisition cost
- Return on ad spend (ROAS)
- Lifetime value (LTV)
- Utilize proprietary reporting tools, CRM integrations, and custom dashboards to identify growth opportunities.
- Investigate performance fluctuations and provide actionable recommendations.
- Identify trends across accounts and proactively bring new ideas to the team.
Testing & Experimentation
- Develop and execute structured A/B testing plans for:
- Ad copy
- Creative assets
- Landing pages
- Audience targeting
- Bidding strategies
- Conversion funnels
- Form hypotheses, measure results, and implement winning strategies.
- Continuously challenge existing assumptions and seek new opportunities for improvement.
Client Strategy & Communication
- Lead client performance meetings.
- Translate complex performance data into clear business insights.
- Present recommendations confidently and professionally.
- Build trusted relationships through transparency, expertise, and proactive communication.
Innovation & Growth
- Stay current on platform updates, automation tools, AI solutions, and industry best practices.
- Identify new channels, targeting opportunities, and growth strategies.
- Collaborate with our PPC, SEO, development, and data teams to improve overall client performance.
What We’re Looking ForRequired Qualifications
- 5+ years of hands-on paid media experience (Google Ads, Bing Ads, Meta Ads as primary).
- Strong understanding of conversion tracking, attribution, and analytics.
- Experience analyzing campaign performance beyond basic platform metrics.
- Exceptional attention to detail.
- Strong verbal and written communication skills.
- Ability to manage multiple accounts and priorities simultaneously.
- Comfortable presenting performance results directly to clients.
Ideal Candidate Traits
- Naturally curious and analytical.
- Self-starter who identifies opportunities without being asked.
- Comfortable working independently and taking ownership.
- Loves diving into data and uncovering insights.
- Obsessed with testing and continuous improvement.
- Outcome-focused rather than task-focused.
- Thinks like a business strategist, not just a platform operator.
- Excited by solving complex marketing challenges.
- Embraces accountability and performance measurement.
Bonus Experience
- Google Analytics 4
- Looker Studio
- BigQuery
- CallRail
- Vibe CTV
- CRM reporting and sales pipeline analysis
- Landing page testing and conversion rate optimization
- Franchise or multi-location marketing experience
Why Join Caputo Digital?
- Fully remote position.
- Work with a talented and collaborative team.
- Manage exciting accounts across multiple industries.
- Access advanced proprietary reporting and analytics tools.
- Freedom to test ideas and drive innovation.
- High level of autonomy and trust.
- Opportunity to make a measurable impact on client growth.
- Culture built around transparency, accountability, curiosity, and results.
If you’re the type of marketer who gets excited about finding hidden insights in data, proving hypotheses through testing, and driving real business outcomes—not just clicks and impressions—we’d love to hear from you.
Job Type: Full-time
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- This position requires experience with Google Ads and Meta Ads. Please describe your experience on both platforms.
- To be considered, please complete a brief video interview. Have you answered our voice questions yet? https://app.hireflix.com/public-application/68e7d2f37c8bddc348bd3926
- The salary range for this position is $65k-$85k, do you fall within these parameters? If so, what is your desired salary?
Work Location: Remote
