Job Overview
We are seeking a dynamic and detail-oriented Mid-Level Marketing Specialist to join our marketing team. This position is ideally suited for a candidate with 3–5 years of hands-on digital marketing experience who is ready to take ownership of multi-channel campaigns and contribute meaningfully to our brand's growth strategy.
The ideal candidate will be responsible for developing and executing innovative marketing strategies across multiple channels, with a focus on digital marketing, content creation, and analytics. This role offers an exciting opportunity to optimize campaigns and engage target audiences through platforms including social media, search engines, and e-commerce channels. The Marketing Specialist will play a key role in driving performance marketing initiatives and enhancing our online presence.
Compensation
Salary Range: $60,000 – $68,000 annually, commensurate with experience.
We offer a competitive compensation package that reflects the mid-level nature of this role. Final salary will be determined based on the candidate's qualifications, relevant experience, and demonstrated expertise in digital marketing disciplines outlined below.
Key Responsibilities
- Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM, Google Ads, and Google AdWords strategies.
- Manage social media marketing efforts across platforms such as Facebook, YouTube, and LinkedIn, including social media management and advertising campaigns.
- Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
- Optimize conversion rates through A/B testing, landing page improvements, and analytics-driven decision-making.
- Create engaging content for websites, blogs, email marketing campaigns, and social media channels, including copywriting and graphic design using Adobe Creative Suite.
- Manage content management systems to update and maintain website content regularly.
- Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform future strategies.
- Assist in e-commerce marketing efforts to increase online sales through targeted advertising and content strategies.
- Stay current with industry trends in digital marketing, B2B marketing, performance marketing, and emerging technologies including JavaScript and SQL for data analysis.
Required Skills & Qualifications
- Proficiency with SEO tools, Google Analytics, Google Ads, Google AdWords, SEM techniques, and keyword research methods.
- Experience with social media marketing platforms including Facebook Advertising and social media management tools.
- Strong knowledge of HTML, CSS, JavaScript, and SQL for website optimization and data analysis purposes.
- Skilled in Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), content creation, graphic design, copywriting, and content management systems such as WordPress.
- Expertise in email marketing platforms and automation tools to effectively nurture leads.
- Demonstrated ability in conversion optimization techniques to maximize campaign ROI.
- Excellent analytical skills with the ability to translate data insights into actionable strategies.
- Strong communication skills with the ability to craft compelling content tailored for various audiences.
- Experience in B2B marketing environments is a plus; familiarity with performance marketing metrics is highly desirable.
This role is ideal for a motivated individual who is passionate about digital marketing innovation and thrives in a fast-paced environment focused on measurable results. If you are ready to make an impact, we encourage you to apply.
Pay: $60,000.00 - $68,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
People with a criminal record are encouraged to apply
Experience:
- Digital marketing: 3 years (Required)
Language:
Ability to Commute:
- Kansas City, MO 64116 (Required)
Work Location: In person
