JOB DESCRIPTION
Affiliate, Influencer & Creator Manager
LEVEL: Manager | REPORTS TO: Director of Marketing | LOCATION: Remote (U.S.) | TYPE: Full-Time
OVERVIEW
The Role
Truly Free Home is looking for an Affiliate, Influencer & Creator Manager to build and run the strategy behind our creator ecosystem. This role owns the relationships with our top-tier affiliates, influencers, and creators end-to-end — from discovery and negotiation through content, whitelisting, and renewal — and turns those partnerships into a repeatable, measurable growth channel.
CHARTER
Own the creator growth engine: recruit and retain the right partners, get whitelisting right, and turn creator content into predictable, efficient revenue.
Creator Strategy Whitelisting Top-Tier Relationships Performance
RESPONSIBILITIES
What You'll Do
- Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals.
- Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships — discovery, outreach, negotiation, onboarding, activation, and renewal.
- Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth.
- Lead whitelisting strategy — securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access.
- Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media.
- Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators.
- Track and report on program performance — CAC, ROAS, EMV, conversion rate, and downstream retention impact — and use the data to steer strategy.
- Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current.
- Design and refine tiering and incentive structures that reward and retain top performers.
- Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines.
- Stay current on platform policy and disclosure requirements (FTC guidelines, platform whitelisting terms) and ensure the program stays compliant.
- Continuously identify and onboard new creator partners to diversify and grow the pipeline.
WHAT SUCCESS LOOKS LIKE
Impact
Revenue Growth
Affiliate/creator-driven revenue grows quarter over quarter.
Efficient Acquisition
Whitelisted creator content lowers blended CAC and lifts ROAS.
Partner Retention
Top-tier affiliates, influencers, and creators renew and expand.
QUALIFICATIONS
What You Bring
REQUIRED
- 3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce.
- Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent).
- Track record negotiating contracts and managing relationships with top-tier talent.
- Comfort with affiliate platforms, tracking tools, and performance reporting.
- Strong relationship management, negotiation, and communication skills.
PREFERRED
- Experience in subscription or DTC consumer products.
- Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale).
- Experience working cross-functionally with paid social or media buying teams.
- An existing network of creator and talent relationships.
EXTRA POINTS
Top Partner Track
- Marquee Partnerships or Sponsorships
- CoBranded Deals
- Whitelisting
- Flagship Creators/Athletes/Personalities
ORG CONTEXT
Where This Role Sits
Reports To
Director of Marketing
This Role
Affiliate, Influencer & Creator Manager
Adjacent
Paid Social / Media Buying, Content & Creative, Brand
Supports
Growth & Revenue targets, Customer Acquisition Cost, Retention
