Job Summary
Rock'em is seeking a results driven Manager to lead our online sales initiatives and digital marketing strategies. In this role, you will oversee the development, execution, and optimization of our e-commerce platform to maximize revenue, enhance customer experience, and drive brand growth. Your skills in website management, and analytics will be essential in ensuring our online presence remains innovative and competitive.
What You Will be Doing
- Develop and implement comprehensive e-commerce strategies to increase online sales and improve user engagement across all digital channels.
- Optimize website performance through keyword research, conversion rate optimization techniques, and technical SEO best practices.
- Utilize web analytics reporting tools to monitor performance metrics, analyze customer behavior, and refine marketing tactics.
- Implement marketing automation strategies to nurture leads through email marketing campaigns and personalized customer journeys.
- Conduct regular web analytics reporting to evaluate campaign effectiveness, identify growth opportunities, and optimize ROI through performance marketing techniques.
- Collaborate with cross-functional teams on digital campaign setup, social media advertising campaigns, and overall website management to ensure brand consistency.
- Stay current with industry trends in SEM (Search Engine Marketing) and digital marketing best practices to keep our strategies innovative.
Preferred Skills
- Strong knowledge of e-commerce, website management, digital marketing, SEO, SEM, and online sales strategies.
- Experience with web analytics tools such as Google Analytics or similar platforms.
- Proficiency in Microsoft Excel and the ability to analyze and report on digital performance data.
- Experience with email marketing and marketing automation platforms.
- Knowledge of conversion rate optimization and website performance improvement.
- Strong understanding of digital advertising, social media marketing, and online customer engagement.
- Strong analytical and problem-solving skills with the ability to use data to make informed decisions.
- Excellent organizational and project management skills with the ability to manage multiple projects and deadlines.
- Strong communication and collaboration skills when working with marketing, sales, operations, and leadership teams.
- Strong attention to detail and commitment to maintaining accurate website content and digital campaigns.
- Experience working in a fast-paced retail or e-commerce environment is highly preferred.
Qualifications
- 3+ years of experience in e-commerce, digital marketing, website management, or a related field.
- Experience managing online retail platform.
- Experience with website content management systems and e-commerce platforms.
- Experience creating and managing email marketing campaigns and marketing automation.
- Strong proficiency in Microsoft Excel and digital reporting tools.
- Experience analyzing website traffic, customer behavior, sales performance, and marketing results.
If you're passionate about leveraging digital tools to elevate online shopping experiences! Your innovative mindset will help us grow our digital footprint while delivering outstanding results that delight customers worldwide!
Pay: $60,000.00 - $62,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
Experience:
- E-commerce: 4 years (Preferred)
Language:
Work Location: In person
