The SVP has established expertise in therapeutic areas and brand strategies on client accounts they currently support.
Additional responsibilities include:
- Transitioning to an increased agency leadership role.
- Managing direct reports.
- Serving as a strategic architect for enterprise-level client partnerships.
- Steering innovation initiatives designed to differentiate the agency’s offering (e.g., digital accelerators, data-driven engagement models).
The SVP, Strategic Account Services is the strategic lead for multiple accounts, focusing on the global health of those accounts. Key responsibilities include:
Cultivating relationships with clients and internal agency stakeholders to support teams in managing and growing
current and prospective business.
- Providing leadership in spearheading integrated educational marketing solutions that meet client goals and brand
objectives.
- Strategizing with key accounts to identify opportunities to increase revenue and enhance client relationships.
- Translating market, competitive, and portfolio-level insights into actionable growth strategies.
- Guiding internal teams in developing forward-looking strategies aligned to client brands’ lifecycles.
Core Areas of Responsibility
Client Focus and Service
- Establishing and maintaining strategic partnerships with contacts at the highest level of decision-making authority
within client organizations.
- Representing the agency in all meetings, discussions, and communications involving the overall execution of work.
- Providing executional insight and expertise across all agency services and capabilities.
- Understanding the product/science/therapeutic space and proactively providing strategic recommendations and
innovative solutions.
- Staying informed on therapeutic area information and proactively sharing competitive activity with clients.
- Possessing in-depth knowledge of competitor products and key marketing messages.
- Being fully knowledgeable about industry guidelines to ensure a compliant environment.
- Being knowledgeable about client-specific compliance guidelines and offering recommendations for gaps in adherence.
- Strategizing with account leads on potential opportunities to sell solutions and accurately forecasting opportunities.
- Sharing guidelines with internal teams at various stages of project development and reviewing work in progress to
ensure quality standards and strategic alignment.
- Providing onsite client/KOL/program management as needed.
- Monitoring client/agency work for continuous improvement.
- Alerting leadership of any issues that may affect client relationships, deliverables, or budgets.
- Expanding client relationships, maintaining high client satisfaction, and developing strong agency advocates.
- Facilitating annual strategic reviews and business-planning sessions with teams and/or senior client partners.
Organic Growth/Business Development
- Driving new and prospective business execution within accounts and as assigned by supervisors.
- Proactively identifying business opportunities/risks across accounts and regularly communicating the state of the union
with supervisors and agency management.
- Developing proposals and budgets based on opportunities or new business pitches, working with senior agency
leadership.
- Collaborating with senior leadership to identify new opportunities to expand current business.
- Identifying areas within accounts where there are unmet educational and promotional needs based on understanding of
client brand strategy.
- Continuing relationship maintenance with previous clients to leverage for future needs.
- Partnering with Clinical leads to provide proactive strategic insights and brand recommendations.
- Leading development of thought-leadership assets or innovation to support agency differentiation.
- Partnering with Data/Digital/Innovation teams to craft value propositions.
- Supporting pipeline opportunity evaluation and prioritization across therapeutic areas.
Leadership
- Performing with the highest level of integrity and accountability and instilling these values with teams and peers.
- Including teams in problem-solving and triaging issues to enforce commitment and accountability.
- Ensuring the highest level of productivity from each team member.
- Ensuring all team members are fully versed on specified client compliance and regulatory requirements.
- Encouraging and supporting team members by providing additional responsibilities and tasks while balancing guidance
and autonomy.
- Understanding the position description of all account roles and how each translates to work in practice.
- Providing mentorship to account leads and direct reports and creating professional development plans.
- Writing and delivering annual performance evaluations and performance goals for direct reports.
- Ensuring direct reports are appropriately managing their teams, reviewing P&D plans, and assisting in annual reviews.
- Engaging in quarterly touchpoints with teams to assess progress and providing summary reports to leadership.
- Identifying gaps in team resources early and making recommendations to senior leadership to meet program
deliverables.
- Demonstrating leadership through discussions and presentations to colleagues.
- Being available and accessible to all team members at any time.
- Taking responsibility and accountability for each team and project under their purview.
- Implementing onboarding plans for new hires and managing them based on the plan.
- Participating in succession planning and ranking activities as warranted.
- Coaching teams in consultative selling and strategic narrative development.
Business Knowledge/Operational Practices
- Prioritizing new hire interviews to identify and select prospective candidates for the team or agency.
- Following and reinforcing agency standard operating procedures.
- Actively participating in the design and execution of process changes as required for teams.
- Adapting to change and driving/managing change within the agency.
- Identifying and recommending process improvements to gain incremental profit.
- Overseeing the execution team and providing the client with agency perspective throughout program development.
- Filling gaps on accounts as needed until resources are identified.
- Contributing to agency capability development, including new service lines or offering enhancements.
Communication
- Regularly communicating brand/account information and updates to extended internal teams.
- Coordinating with other cross-functional team leads to optimize work processes and ensure efficiency and quality
control.
- Providing feedback and recommendations for agency process improvements and communicating these to senior
leadership.
- Communicating agency updates to teams.
- Drafting strategic narratives for pitches and leadership meetings.
- Serving as a spokesperson for agency strategy during pitches or leadership meetings.
Financial Accountability
- Being responsible for the overall financial health of accounts under their purview and understanding how this impacts
the global health of the agency.
- Ensuring self and teams are updating forecasting spreadsheets with sold and proposed business opportunities on a
weekly basis.
- Supporting teams in developing proposals and budget estimates based on client needs, ensuring proposals clearly
define the scope of work and budgets align with the scope of services.
- Ensuring teams document scope changes or added services and obtaining client approval before proceeding.
- Regularly reviewing accounting reports of expenditures and time sheets for each project with account leads to address
scope changes proactively.
- Ensuring reconciliations are completed by teams in a timely manner and providing necessary reconciliation
documentation to clients.
Experience: Minimum of 7 years of agency experience, with at least 4 years in progressive account management within
medical communications or client-side product management.
- Education: Bachelor’s degree.
- Travel: As business requires.
Skills:
- Proven track record of generating new organic business and executing novel tactics, strong command of scientific
information, and experience managing direct reports.
- Demonstrated experience developing account growth, portfolio expansion strategies, and competitive positioning.
- Experience partnering with Business Development teams to shape pipeline opportunities Preferred Qualifications
- Experience across multiple products, therapeutic categories, and client companies.
- Prior involvement in agency-wide growth initiatives, thought-leadership development, or go-to-market planning.
