Summary: : Responsible for establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand. Build a creative, integrated, multi-channel Marketing Department with our sales managers that build brand awareness and reputation.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
· Increasing sales through the distribution network by: Adding distributors or replacing under-producing distributors, recommending changes to the existing distribution model when appropriate to capture growth opportunities while maintaining existing distributor sales.
· Grow or penetrate other existing markets defined for Fiber Bond & Blocksom.
· Develop a comprehensive and aligned strategic marketing plan.
· Execute integrated advertising, public relations, tradeshows and other campaigns to generate demand & sales leads. Be accountable for measuring and reporting on campaign results.
· Direct market research to identify target customers, competitors, and industry trends, translating findings into actionable insights.
· Create and execute comprehensive marketing campaigns across various channels, including digital, print, and social media.
· Collaborate with cross-functional teams to ensure alignment between sales, marketing, and product development.
· Establish and maintain strong relationships with key customers and partners, actively seeking new opportunities for business expansion.
· Analyze sales and marketing data to evaluate performance, identify areas for improvement, and implement effective strategies.
· Stay up-to-date with industry advancements, emerging technologies, and best practices to drive innovation and maintain a competitive edge.
· Work closely with the Product Development team to understand and execute customer requests for non-standard or custom versions of products.
· Develop and maintain a thorough understanding of the competitive landscape for the HVAC and finishing filtration markets providing strategic direction and intelligent decision making.
· Manage and motivate Sales Managers and support their efforts to increase sales through our distribution network. Manage incentives and evaluates job performances. Foster teamwork throughout the organization.
· Prevent unsafe acts or conditions in the work place.
· Ability to perform all essential functions for full scheduled day (typically 8 hours).
Required Skills/Abilities
· Strong verbal and written communication skills
· Excellent interpersonal and customer service skills
· Strong organizational skills and attention to detail
· Strong analytical and problem-solving skills
· Supervisory and leadership skills
· Proficiency with Microsoft Office Suite, experience with ERP software
Education and Experience:
· Bachelor’s degree from four-year college or university.
· At least 10 years of related sales and marketing experience required, with prior supervisory/ management experience highly preferred.
· At least 5 years of experience in the air filtration/HVAC industry
Job Type: Full-time
Pay: $115,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Michigan City, IN 46360
