We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement, increase brand awareness, and support business growth. Your energetic approach and creative vision will inspire audiences and foster meaningful relationships with our community. This paid position offers an exciting opportunity to make a significant impact in a fast-paced, forward-thinking environment.
Duties
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize reach and engagement.
- Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials aligned with brand voice and marketing goals.
- Manage social listening tools to monitor brand reputation, industry trends, and customer feedback; respond promptly to comments and inquiries to foster community interaction.
- Utilize social media management tools like Hootsuite or Buffer to schedule posts, track analytics, and optimize campaign performance.
- Implement targeted advertising campaigns on platforms such as Facebook Advertising to boost visibility and conversions; analyze ad performance using Google Analytics and web analytics tools.
- Collaborate with cross-functional teams including PR, sales, design, and e-commerce to ensure cohesive branding and messaging across all channels.
- Conduct keyword research for SEO purposes; incorporate best practices in content creation to improve search engine rankings.
- Maintain consistent branding standards; proofread all content for accuracy, clarity, and professionalism before publication.
- Track key performance indicators (KPIs), prepare detailed reports on campaign success metrics, website traffic, social media growth, and audience insights for continuous improvement.
Skills
- Proven experience in social media marketing with a strong understanding of platform-specific strategies.
- Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
- Skilled in video editing techniques for producing compelling multimedia content.
- Knowledge of SEO principles including keyword research and web analytics tools like Google Analytics to enhance online visibility.
- Familiarity with social listening tools to monitor brand reputation and industry trends effectively.
- Experience managing paid advertising campaigns on Facebook Ads or similar platforms; ability to analyze ROI data.
- Strong relationship management skills with the ability to collaborate effectively across teams and external partners.
- Excellent proofreading skills ensuring all content is polished and error-free before publishing.
- Ability to develop innovative branding strategies that resonate with target audiences in digital spaces.
- Understanding of e-commerce integration within social media campaigns for seamless customer journeys.
Join us as a Social Media and Marketing Manager if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help shape our brand’s future while enjoying a vibrant work environment dedicated to your growth!
Pay: $10,000.00 - $15,000.00 per year
Benefits:
Work Location: Hybrid remote in Westchester, IL 60154
