Charter Senior Living of Southern Pines – Thomasville, GA
Pay: $50,000 – $60,000/year + Bonus Potential
We’re looking for a results-driven Sales & Marketing Director with senior living experience who knows how to turn leads into move-ins and relationships into long-term trust.
At Charter Senior Living, our mission is simple:
To Enhance the Human Spirit — for both our residents and our employees.
This role is ideal for someone who thrives in a fast-paced, relationship-focused environment, understands the urgency of occupancy goals, and can independently manage a full sales funnel from inquiry to move-in.
Drive occupancy growth through proactive sales and outreach strategies
Manage the full sales cycle: lead generation tours follow-up move-in
Conduct professional, high-converting tours for prospects and families
Build and maintain referral partnerships (hospitals, rehab centers, physicians, community groups)
Execute local marketing initiatives and events to generate qualified leads
Maintain consistent follow-up cadence using CRM/ATS systems
Collaborate with the Executive Director to meet and exceed census goals
Track and report on lead sources, conversion rates, and pipeline health
Represent the community with professionalism, urgency, and compassion
Prior senior living, healthcare, or hospitality sales experience (preferred)
Proven track record of meeting or exceeding sales/occupancy goals
Strong closing skills and follow-up discipline
Ability to manage multiple leads and priorities simultaneously
Highly organized, self-motivated, and results-oriented
Excellent communication and relationship-building skills
Comfortable working both in the community and out in the market
Base Salary: $50,000 – $60,000/year
Bonus Potential: Performance-based incentives tied to occupancy
Get Paid Daily with ZayZoon
Free Medical Insurance Plan
Medical, Dental, Vision Insurance
Paid Time Off + Holiday Pay
Referral Bonus Program
Career Growth Opportunities
Stable schedule with leadership support
A workplace where your voice is heard and valued
A culture that truly lives its values:
Serve with Heart | Serve with Purpose | Serve with Courage | Have Fun While Serving
Meaningful work that directly impacts residents and families
A team environment that feels like family—not just a workplace
“It truly feels like a family at Charter. The residents are an extension of my family now.”
You follow up relentlessly—no lead goes cold
You’re energized by closing and hitting targets
You build trust quickly with families making emotional decisions
You don’t wait for leads—you create them
If you’re ready to take ownership of occupancy, build strong community relationships, and grow your career in senior living sales—we want to talk to you.
