We are a large footprint health and wellness organization operating 40+ locations across multiple states with an aggressive expansion strategy. We are seeking a dynamic and experienced Vice President of Marketing to join our team and spearhead our marketing initiatives. This pivotal leadership role is designed for a strategic thinker who can excel in a consumer-facing, retail-driven service industry.
Job Summary:
The Vice President of Marketing will be responsible for developing and executing comprehensive marketing strategies to drive profitable membership growth through integrated acquisition, retention, lifecycle marketing, brand strategy, and data-driven decision making. This role requires a strategic thinker with a proven track record in a service focused industry. The role needs marketing leadership and a deep understanding of digital/social and traditional marketing channels.
Key Responsibilities:
- Own enterprise marketing strategy across 40+ locations and multiple markets.
- Lead digital acquisition including paid media, social, print, CRM, email and SMS.
- Develop and optimize lifecycle marketing strategies to increase conversion, retention and lifetime value.
- Establish KPIs, dashboards and attribution models to optimize marketing investment.
- Manage agency relationships and hold partners accountable to measurable business outcomes.
- Partner with Operations and Sales to improve lead conversion and consumer experience.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Lead the marketing strategy for all new locations.
- Drive pricing, promotional and offer strategy using testing and performance insights.
- Partner with corporate brand partners on initiatives and national marketing programs.
- Lead and mentor a team of marketing professionals, providing guidance and support to achieve departmental goals.
- Analyze market trends and competitor activities to identify opportunities and threats.
- Manage and produce the marketing budget and allocate resources effectively to maximize ROI.
Qualifications:
- Experience leading omnichannel consumer marketing for a multi-location retail or service business.
- Demonstrated success managing multi-million-dollar marketing budgets.
- Strong analytical mindset with experience using marketing data to optimize acquisition and ROI.
- Experience leading internal marketing teams and external agencies.
- Strong experience with digital marketing, social, content marketing, CRM, marketing automation, attribution and performance reporting.
- Creative thinker with a passion for innovation and continuous improvement.
- Experience supporting rapid business growth and multi-unit operations preferred.
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Minimum of 7-10 years of experience in marketing, with at least 3-5 years in a leadership role.
- Excellent leadership, communication, and interpersonal skills.
Success in the Role:
The Vice President of Marketing will be expected to:
- Grow profitable membership across all markets.
- Improve marketing efficiency and return on investment.
- Build scalable marketing systems that support rapid expansion.
- Strengthen the brand while maintaining local market relevance.
- Develop a high-performing marketing team and strong cross-functional partnerships.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401K
- Paid time off and holidays.
- Professional development opportunities.
Please submit your cover letter and resume to apply.
Pay: $135,000.00 - $165,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Work Location: In person
