Sterling Healthcare Management believes in treating it's team members like family. We are committed giving our resident's and team members the most positive experience possible.
Regional Director of Marketing Sterling Healthcare Management Full-Time · Day Shift · Multi-Site · Travel Required
About This Role
We are looking for a dynamic, results-driven Regional Director of Marketing to lead census development strategies across multiple Sterling Healthcare Management skilled nursing communities and assisted living communities. You will drive occupancy and growth, develop regional referral relationships, and serve as the strategic marketing leader for Sterling's post-acute, long-term care, and assisted living, South Bend portfolio.
If you are a proven healthcare sales leader who knows how to grow census, develop talent, and build systems that produce consistent results — we want to meet you.
What We Offer
Benefits for Full-Time Staff Include:
Medical, Dental, Vision and Prescription Drug Insurance.
401(K) with company match
PTO
Virtual Doctor Visits - Telehealth
Flexible Spending Account (FSA)
Life and AD&D Insurance
Disability Insurance
KISx Card (surgery and imaging program)
Tuition Reimbursement
Daily Pay Available
Fun, Creative, and Mission-driven work environment
Supportive leadership that values your ideas
Competitive base salary plus performance-based bonus tied to census and occupancy goals
Car allowance or mileage reimbursement for regional travel
High-visibility regional leadership role with direct impact on organizational growth
Autonomy to build and execute a regional marketing strategy with strong corporate support
What You'll Do
Census Development & Strategy
Develop and execute a regional census development strategy aligned with Sterling's occupancy and payer mix goals across all assigned communities
Monitor daily census by community and payer mix — identify trends, gaps, and opportunities and respond proactively
Set community-level census targets for weekly and monthly performance metrics
Analyze market data, competitor positioning, and referral source activity to identify growth opportunities in each community's market
Lead the development and execution of community marketing plans, referral campaigns, and payer mix improvement strategies
Partner with Administrators and the corporate team on pricing strategy, bed utilization, and short-stay vs. long-term care mix optimization
Referral Relationship Development
Build and maintain regional relationships with hospital systems, discharge planning departments, managed care organizations, physician groups, home health agencies, and hospice providers
Represent Sterling Healthcare Management at regional healthcare conferences, association events, and community health fairs
Develop preferred provider relationships with key health systems and managed care payers in the regional market
Support community-level Marketing & Admissions Directors in growing and maintaining their individual referral source networks
Identify and pursue new referral channels including ACOs, bundled payment programs, and value-based care networks
Marketing Operations & Reporting
Oversee the use of CRM and admissions tracking systems across all communities — ensure data integrity and consistent reporting practices
Prepare and present weekly and monthly census, referral, and conversion reports to senior leadership
Ensure all community marketing materials, digital presence, and brand representation are consistent with Sterling's standards
Track and manage regional marketing budget — monitor spend, measure ROI, and optimize allocation across communities
Ensure all marketing and admissions practices comply with applicable federal and state regulations including the Anti-Kickback Statute, Stark Law, and HIPAA
Collaboration & Communication
Partner closely with community Administrators, Directors of Nursing, and Business Office Managers to ensure admissions readiness, clinical coverage, and payer authorization processes support census goals
Facilitate regular regional marketing meetings with community-level Marketing & Admissions Directors to share best practices, address challenges, and align on strategy
Serve as the regional subject matter expert on post-acute market trends, managed care contracting, and competitive intelligence
Communicate census performance, market conditions, and strategic recommendations to the Sterling corporate leadership team regularly
Requirements
Minimum 3 to 5 years of healthcare marketing, census development, or admissions leadership experience — multi-site or regional experience strongly preferred
Proven track record of census growth, occupancy improvement, and payer mix optimization in a skilled nursing or post-acute care setting
Established relationships with hospital discharge planners, case managers, and managed care organizations in the Indiana market preferred
Strong knowledge of Medicare, Medicaid, managed care, and private pay reimbursement in the post-acute setting
Proficiency with CRM and admissions tracking systems — PointClickCare
Excellent presentation, negotiation, and relationship-building skills
Valid driver's license and reliable transportation — regional travel required
Bachelor's degree in marketing, business, healthcare administration, or related field preferred — equivalent experience considered
Apply Today
This is a high-impact regional leadership role where your strategy and execution directly drive the growth and success of Sterling Healthcare Management's community portfolio. If you are ready to lead at the regional level and build something that lasts — apply now. We look forward to speaking with you.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
