Metro Market Media is a leader in local media and marketing solutions, dedicated to helping our communities stay informed and connected. Our portfolio includes The Times of Gainesville, Forsyth County News, Dawson County News, specialty publications, and our popular “Best of” awards and events. We are proud of the role we play in our communities, and we are equally proud of the team culture we have built around a shared set of values.
The Marketing & Audience Engagement Coordinator plays a key role in strengthening the connection between Metro Market Media’s newspaper brands and their communities across digital, print, and in-person platforms. This position supports marketing campaigns, drives audience growth strategies, and leads brand-building initiatives to expand readership and engagement.
Working collaboratively across editorial, sales, and marketing teams, the Coordinator ensures that Metro Market Media’s publications maintain a strong, authentic, and results-driven presence in the communities they serve. This position reports to the Director of Creative Services and travels regularly between Gainesville, Forsyth County, and other Metro Market Media locations as needed.
OUR CULTURE & CORE VALUES
At Metro Market Media, we hire, develop, and recognize team members against a clearly defined set of core values. These values are not aspirational language — they are the standard by which we evaluate fit, performance, and growth. The successful candidate for this role will demonstrate:
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Be Honest — Act with integrity and show authenticity — even when it’s hard.
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Stay Curious — Seek fresh thinking, ask smart questions, and pursue learning.
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All In, Every Time — Focus on details, take ownership, and go above and beyond.
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We Before Me — Work collaboratively, offer help, and lead with kindness.
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Win Together, Grow Together — Deliver results, put customers first, and fuel growth.
Success in this role is measured by measurable audience growth, stronger community engagement, and consistent execution of brand-building campaigns. Specifically:
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Steady growth in followers, subscribers, and digital audience engagement across all properties.
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High-performing social and marketing campaigns that drive readership and brand awareness.
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Active, responsive, and on-brand interaction with audiences across all digital touchpoints.
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Strong on-the-ground presence at community events, with positive brand impressions and meaningful audience connections.
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Clear, data-informed reporting that helps leadership make better marketing decisions.
The Marketing & Audience Engagement Coordinator’s responsibilities span three core areas: audience growth and social media, marketing strategy and analytics, and community engagement.
Audience Growth & Social Media
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Develop, create, and schedule branded social media content, including posts, short-form video, and integrated marketing campaigns to promote the value of local journalism, drive audience growth, and increase brand awareness.
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Actively monitor and respond to comments, questions, and interactions on branded and marketing social media content to foster audience engagement, build community, and grow follower bases across all platforms.
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Maintain a positive, professional, and responsive public presence for each publication, delivering excellent customer service across all audience touchpoints.
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Provide strategic guidance and coaching to newsroom staff on social media best practices, content optimization, and audience engagement techniques.
Marketing Strategy & Analytics
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Collaborate with editorial, sales, and marketing teams to develop and enhance audience engagement initiatives across all platforms, including newsletters, websites, and mobile apps.
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Monitor, analyze, and report on audience analytics, engagement metrics, and campaign performance to identify growth opportunities and inform strategic decisions.
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Assist in developing strategies to increase subscriptions, readership, and digital audience engagement.
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Contribute to the development of marketing plans and go-to-market strategies under the direction of management.
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Stay current on marketing trends, audience growth tools, and industry best practices to continuously improve campaign effectiveness and engagement.
Community Engagement & Brand Presence
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Plan, coordinate, and represent Metro Market Media at branded and community events such as expos, festivals, and award programs to strengthen audience relationships and expand reach.
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Perform other duties as assigned by management to meet the ongoing needs of the organization.
What You’ll Need
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Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
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Minimum of 2 years of experience in marketing, audience engagement, social media management, or a related role.
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Strong understanding of digital marketing principles, social media platforms, analytics tools, and audience engagement strategies.
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Demonstrated ability to develop and execute marketing campaigns across multiple channels.
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Excellent written and verbal communication, storytelling, and interpersonal skills.
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Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
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Proficiency with marketing tools and platforms (e.g., email marketing software, social media scheduling tools, Google Analytics, or similar).
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Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
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Demonstrated alignment with our core values.
Preferred Qualifications
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Photography and/or videography skills.
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Spanish language proficiency.
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Familiarity with the principles and values of journalism and community engagement.
Work Environment & Physical Demands
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Work is primarily performed in an office environment with frequent travel to community events and local offices, sometimes after normal business hours or on weekends.
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Regularly required to sit, stand, talk, hear, and use hands to operate standard office and multimedia equipment.
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May occasionally lift and/or move up to 25 pounds (e.g., event materials, displays, or camera equipment).
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Exposure to a variety of indoor and outdoor environments during events and community activities.
Additional Requirements
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Must be available to work occasional evenings and weekends to support events and community activities.
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Must maintain a valid driver’s license and have reliable transportation for travel to local events and office locations; mileage reimbursement provided.
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Must adhere to all Metro Market Media policies, including the Business Conduct Policy, Confidential Information Policy, and Equipment Use Policy as outlined in the MMM Employee Handbook.
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Employment is contingent upon successfully passing applicable background checks as required by MMM policy.
Metro Market Media offers a competitive compensation package commensurate with experience. Our comprehensive benefits package includes medical, dental, and vision coverage; 401(k) with company match; paid time off and paid holidays; and mileage reimbursement for in-market travel. For full benefits details, please refer to the Metro Market 2025 Benefit Guide, which will be provided during the interview process.
We offer a competitive compensation package, comprehensive benefits, and the opportunity to contribute meaningful work to a values-driven organization that genuinely cares about the communities we serve. As our Marketing & Audience Engagement Coordinator, you will help shape how readers across Northeast Georgia discover, connect with, and engage with our brands and the local stories that matter most.
