We’re looking for an outstanding Sr Analyst—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star with strong Retail Media Network (RMN) display experience, especially within Amazon DSP, to actively drive upper- and mid-funnel performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As a Sr Analyst, you’ll be responsible for display-focused campaign management activities, including Amazon DSP and retail media display campaign setup, audience strategy, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.
You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.
Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing display campaigns across retailers and retail media networks, with hands-on Amazon DSP experience strongly preferred. Campaigns will vary between self-service platform activation and direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, DoorDash and Criteo, etc.
Day to day your role includes:
- Executing, managing, and optimizing retail media display campaigns across Amazon DSP and other RMN platforms, including self-service activation and direct-to-publisher programs
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Assisting in the development of display program strategies and analyses for clients, including audience targeting, budget allocation, flighting, inventory considerations, creative requirements, and tactical recommendations
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Leading in-platform campaign setup across Amazon DSP and retail media platforms, while supporting QA to ensure accurate trafficking, targeting, pacing, measurement, troubleshooting, and optimization
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Maintaining strong quality assurance and accountability for display campaign launches, optimizations, and reporting deliverables
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Ensuring display media deliverables align with client business goals, campaign KPIs, audience strategy, and retail media objectives
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Overseeing performance forecasts, budget allocations, pacing, and data-based rationale for display investment recommendations
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Identifying creative and audience-based solutions to client challenges across awareness, consideration, and conversion-driving display tactics
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Understanding big picture implications of display performance and how insights can be applied across retailers, audiences, and future campaigns
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Fostering strong relationships with internal teams, retailer partners, platform representatives, and agency stakeholders
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Developing and maintaining quality control procedures for display campaign implementation, creative specs, targeting, naming conventions, and reporting accuracy
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Understanding and effectively communicating the agency’s display media value proposition, technology, audience capabilities, and retail media processes
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Adopting established account management standards and program management best practices
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Participating in regular sessions to share and learn new strategies for optimizing and enhancing display campaign performance
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Active knowledge sharing with capability teams and the broader agency on retail media display best practices, platform updates, and performance learnings
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Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
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Acting as a strategic partner to any offshore resources by ensuring close alignment on display campaign tasks, QA responsibilities, reporting needs, and analyst support
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Assisting in the development and documentation of display best practices for improving campaign setup, QA, communication, and collaboration within the team and the group
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Supporting the Manager in monthly, QBR, MMM, and display performance reporting deliverables
Outside of day-to-day
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Keep up to date on industry trends and send highlights to greater team when applicable
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Handle ad-hoc reporting requests as they come through
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2 to 4 years of digital media experience, with 1+ years of Retail Media Network, shopper marketing, or display media experience
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Hands-on keyboard experience building, launching, and optimizing display campaigns in Amazon DSP; experience with Walmart Connect, Criteo, CitrusAd, Target Roundel, Kroger, Instacart, DoorDash, or other RMN platforms preferred
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Strong familiarity with the digital media environment and a clear understanding of display media planning, buying, audience strategy, creative requirements, trafficking, pacing, optimization, and performance reporting
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Experience translating client objectives into display media strategies across awareness, consideration, and conversion-focused tactics
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Keen attention to detail and an analytical approach to achieving objectives
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Solid quantitative and research skills, with proven data interpretation capability and comfort drawing insights from display performance results
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Fluency with Microsoft Office, including Word, PowerPoint, and Excel
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Excellent client presence and ability to contribute to discussions with internal teams, retailer partners, platform representatives, and external leadership
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Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
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Willingness to travel as needed – you’re open to new places, new faces and new ideas
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CPG experience a plus
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Enterprise-level client work a plus
Got what it takes? We’d love to hear from you.
