The Senior Manager, Brand and Competitive Intelligence Insights will primarily lead the development, design, and ongoing buildout of Morningstar’s Brand Research and Competitive Intelligence functions within the broader Market Research CoE . The position will be responsible for establishing a scalable, centralized approach to brand and competitive insights that supports Morningstar’s evolving business needs, strengthens decision-making, and helps accelerate growth across the organization.
Working closely with the Brand team , this role will help define the operating structure, research roadmap, governance, and stakeholder engagement model for these two functions. The work will directly support overall Central Marketing OKRs to activate and scale the masterbrand as a growth multiplier, support Morningstar’s growth through research-led content that will provide an edge in the marketplace , and develop our people & support inclusive culture, including through AI-enabled efficiencies .
A key part of this role will be to build a sustainable framework for how Morningstar measures brand health, monitors market and competitor movement, and translates those inputs into actionable recommendations for brand strategy, positioning, messaging, adv ertising , content, and GTM decisions. This position will work closely with Brand, Product Marketing, Content and Platforms, Strategic Account Marketing, Sales, and other internal stakeholders to ensure insights are timely , consistent, and impactful.
This position can based in our Chicago or NYC office with a required four days a week in office.
Specific responsibilities will include, but are not limited to:
- Build upon and deepen existing B rand R esearch by creating a sustainable framework that is inclusive of research strategy, measurement framework, tracking architecture, cadence, and stakeholder intake process.
- Establish a strong, multi-faceted Competitive Intelligence capability, including ongoing market monitoring, competitor profiling, synthesis of competitive activity, and identification of strategic implications for Morningstar.
- Synthesize complex findings into clear, business-ready narratives that connect brand and competitor insights to strategic implications, actions, and recommendations.
- Present insights to senior stakeholders and help drive decision-making through regular briefings, planned readouts, and ad hoc strategic support.
- Support the broader Centralized Insights CoE vision by helping connect brand and competitive intelligence with other insight streams, including market research, AI insights, and UX/product learnings, where relevant.
- Identify opportunities to use AI and scalable workflows to improve efficiency, expand coverage, and create more accessible and searchable insights assets over time.
- Manage external research and intelligence partners as needed, ensuring methodologies, deliverables, and timelines meet Morningstar’s standards for quality, rigor, and relevance.
- Strong experience in brand research, competitive intelligence, or related strategic insights disciplines, ideally in a B2B, financial services, or complex enterprise environment.
- Demonstrated ability to build or scale a research function, including defining processes, governance, stakeholder workflows, and reporting rhythms.
- Deep understanding of brand measurement, message testing, perception tracking, and the strategic application of brand research to business decisions.
At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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