College MatchPoint is seeking a talented and data-driven Marketing Manager with experience in HubSpot and content marketing to drive awareness among parents of high school students, convert awareness to qualified leads, and support a positive customer experience throughout their journey with our college counseling service. The ideal candidate will have a strong understanding of content creation, social media marketing, paid advertising, and email campaigns, along with excellent communication skills and the ability to develop and execute effective marketing strategies.
Major Responsibilities
- Drive awareness among parents of high school students through targeted content marketing and Facebook advertising campaigns.
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Develop and implement strategies to convert awareness into qualified leads, nurturing them through the sales funnel using HubSpot.
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Support a positive customer experience throughout their journey by creating engaging and informative content that addresses their needs and concerns.
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Create compelling and informative content, including blog posts, articles, and social media posts, tailored to our target audience of parents with high school students.
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Manage and optimize the company's Facebook advertising campaigns, ensuring maximum return on investment (ROI) and focusing on lead generation.
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Utilize HubSpot to manage and track leads, create targeted email campaigns, and automate marketing processes.
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Collaborate with the sales and customer support teams to ensure a seamless customer experience from initial awareness to enrollment and beyond.
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Monitor and analyze the performance of content marketing and Facebook advertising campaigns using HubSpot analytics, providing regular reports and recommendations for improvement.
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Stay up-to-date with the latest content marketing, Facebook advertising, and HubSpot trends and technologies, and continuously improve our marketing strategies to better serve our target audience.
Qualifications Needed
- Bachelor's degree in Marketing, Business, or a related field.
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Minimum of 3 years of experience in content marketing and Facebook advertising, preferably in the education or technology sector.
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Strong understanding of content creation, social media marketing, and paid advertising, particularly on Facebook and HubSpot.
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Proven track record of developing and executing successful content marketing and Facebook advertising campaigns that drive awareness and generate leads.
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Excellent written and verbal communication skills, with a keen eye for creating engaging and informative content that resonates with parents of high school students.
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Proficiency in HubSpot, including lead management, email marketing, and marketing automation.
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Experience with graphic design and video editing software
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Strong analytical and problem-solving skills.
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Ability to work independently and collaborate effectively with cross-functional teams.
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Passion for education and helping students find the right college match.
20-25 hours/week
Salary: $35-40/hour, with bonus based on goals
To apply, please submit your resume, cover letter, and a portfolio showcasing your relevant content marketing, Facebook advertising, and HubSpot work via the our application form. Fill-in below or click here.
