Product Manager, Consumer Health / Dietary Supplements
Number of Openings: 2
Seniority Level: Associate to Mid-Senior Level
Employment Type: Full-time
Location: City of Industry, California
Workplace Type: On-site
About the Role
We are seeking two Product Managers to join our U.S. consumer health and dietary supplements business. This role will be responsible for managing the full product lifecycle, from market opportunity research and product definition to launch execution, post-launch performance tracking, and product iteration.
The ideal candidate has hands-on experience in consumer health, dietary supplements, nutraceuticals, functional foods, or a closely related CPG category. This role requires strong market research capability, structured thinking, cross-functional coordination, and the ability to translate consumer insights, sales signals, and competitive analysis into clear product strategy and execution plans.
Key Responsibilities
- Own the full product lifecycle from product concept, definition, development, launch, and post-launch performance tracking.
- Monitor key product performance indicators, including conversion rate, repeat purchase rate, return rate, customer feedback, and NPS, and identify opportunities for product optimization.
- Work closely with product research, formulation, supply chain, quality, marketing, sales, and customer service teams to align product direction, cost targets, launch timeline, and quality requirements.
- Lead product requirement definition for internally developed products, including positioning, target users, key benefits, differentiation strategy, and commercial feasibility.
- Conduct systematic U.S. market research, including category size, growth trends, price bands, channel structure, consumer behavior, and competitive landscape.
- Identify high-potential product opportunities in categories with strong margins, repeat purchase potential, and clear differentiation space.
- Develop product selection strategy and product line roadmaps aligned with brand positioning and business goals.
- Conduct in-depth competitor analysis, including formula, pricing, claims, distribution channels, content strategy, customer reviews, and market positioning.
- Define product line strategy, including hero products, supporting SKUs, and competitive response products.
- Lead qualitative and quantitative consumer research, including interviews, surveys, review analysis, social listening, and platform data analysis.
- Translate consumer language and pain points into product definition, product claims, and marketing selling points.
- Build a feedback loop from sales, channels, customer service, and marketplace performance data to support continuous product improvement.
- Track U.S. regulatory and compliance developments relevant to dietary supplements and consumer health products, including FDA and FTC-related requirements, and work with internal teams to identify potential compliance risks early.
Qualifications
- 3–5 years of experience in product planning, product development, or product management within consumer health, dietary supplements, nutraceuticals, functional foods, or related CPG categories.
- Proven experience managing at least one new product development or product launch project from concept to market.
- Strong analytical and structured thinking skills, with the ability to clearly distinguish facts, interpretations, assumptions, and conclusions.
- Hands-on experience using data tools, marketplace data, survey tools, competitor research tools, or e-commerce analytics platforms.
- Strong cross-functional communication and project management skills, with the ability to coordinate research, supply chain, quality, marketing, sales, and external partners.
- Ability to use English as the primary working language.
- Bachelor’s degree or above.
Preferred Qualifications
- Experience with U.S. consumer health, dietary supplement, or functional food markets.
- Familiarity with U.S. consumer behavior, mainstream retail/e-commerce channels, and marketplace rules.
- Understanding of Amazon, TikTok Shop, DTC, or other e-commerce growth and product selection logic.
- Experience converting consumer insights, reviews, and social media trends into product concepts and selling points.
- Knowledge of dietary supplement claims, labeling considerations, or basic FDA/FTC compliance expectations is a plus.
Compensation
The expected base salary range for this role is $70,000 - $110,000 per year, plus eligibility for a performance-based monthly bonus, depending on experience, qualifications, and business needs.
Benefits
Health insurance, dental insurance, vision insurance, 401(k), paid time off, paid holidays, employee discounts, and other applicable benefits.
Pay: $70,000.00 - $110,000.00 per year
Benefits:
- 401(k) 5% Match
- Dental insurance
- Health insurance
- Vision insurance
Work Location: In person
