Transportation Equipment Network (TEN) is a North American leader in transportation equipment and trailer solutions. With over 80,000 trailers and a rapidly growing footprint, we deliver the equipment and service our customers rely on to keep their businesses moving.
We're looking for a results-driven Marketing Manager, Demand Generation to own and scale our pipeline generation engine across the U.S. and Canada.
- Build and execute B2B demand generation strategies across digital channels
- Manage paid media programs (search, social, programmatic, trade) with focus on cost per lead and pipeline contribution
- Own marketing automation (HubSpot, Marketo, Pardot, etc.), including campaigns, segmentation, nurture flows, and lead scoring
- Oversee Salesforce CRM workflows including campaign attribution, lead routing, and funnel reporting
- Optimize the B2B funnel from awareness to closed-won; improve conversion rates and sales handoff
- Define channel strategy across paid, owned, and earned media
- Manage external agencies (paid media, SEO, creative), ensuring performance against KPIs
- Partner with content/design teams to develop landing pages, email campaigns, and digital ads
- Support product and sub-brand launches with integrated demand programs
- Track and report on pipeline, ROI, and campaign performance
- Help manage marketing budgets across U.S. and Canada
- Use data, market insights, and competitive analysis to refine targeting and messaging
- 5–7 years of B2B marketing experience with a focus on demand generation
- Proven track record of driving pipeline and revenue growth
- Strong experience managing paid media programs and budgets
- Hands-on experience with Salesforce CRM (reporting, dashboards, workflows)
- Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
- Deep understanding of B2B funnel metrics and conversion optimization
- Experience managing external agencies and holding them accountable to results
- Solid digital marketing knowledge (SEO, SEM, paid social, email)
- Strong analytical, problem-solving, and project management skills
- Excellent communication and cross-functional collaboration skills
- Experience in logistics, transportation, leasing, or similar B2B industries
- Experience marketing across U.S. and Canada markets
- Industry Leader with strong growth and market presence
- High Impact Role directly tied to pipeline and revenue generation
- Ownership & Autonomy over strategy, tools, and performance
- Collaborative Culture working closely with Sales and leadership
- Career Growth opportunities within a scaling marketing organization
- Competitive Benefits including health, dental, vision, PTO, and retirement plan
TEN is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability.
Apply today to join TEN and help keep America moving.
