ALine is a recognized leader in the development of Microfluidics-based products that enable scientists
and engineers to develop the next generation of diagnostic products for health, environmental, and
food monitoring. If you enjoy the prospect of We are looking for a Marketing Specialist with a technical
background. The Marketing Specialist will work with senior management and sales to develop and
execute marketing strategies in print, advertising, website, and social media. The position is responsible
for campaign development, analyzing the effectiveness of each campaign and developing our lead
generation programs. The successful candidate will play an integral role in building and engaging the
company’s customer base, and creating effective strategies that will promote the long-term growth of
our firm.
Job Accountabilities include
Maintain and update the online marketing plan for the website and social media
Work closely with the sales team on program development and implementation
Attend tradeshows and support sales in managing the message and lead capture.
Generate and update website content (products, content, promotions)
Create and execute lead generation programs
Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-
commerce provider, etc)
Monitor key performance indicators on the website and develop plans to improve them
Plan, define and implement website changes and functional improvements
Develop metrics and reporting methodologies to determine campaign efficiency
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Develop and communicate marketing plans, campaign results and project recommendations to senior
management team
Skills:
Bachelor’s degree in the sciences (biology, chemistry, bioengineering) with course work or experience in
marketing. -OR-
Bachelor’s degree in marketing with coursework and demonstrated proficiency in basic sciences.
Strong organization and prioritization skills
Proficiency with social media platforms including twitter, facebook, Linked In.
Proficiency with Google Analytics and web analysis tools
