- Embrace the Company’s safety culture, actively support all safety initiatives, and adhere to defined accountabilities implemented by the Safety Steering and Continuous Improvement teams
• Support, promote, and practice the Company core values, vision, mission, code of ethics, workplace conduct, safety, and other established policies
• Develop and execute internal and external communication plans aligned with business goals, core strategic themes, and brand standards; maintain communication activity calendars and contribute to the Colas USA communications calendar
• Write, edit, and publish content for announcements, presentations, newsletters, digital channels, and other internal/external communications
• Create and manage visual and multimedia content (graphic design, templates, photography, and short-form video) in line with established style guides and brand guidelines
• Travel periodically to job sites across the region to capture content and collaborate with crews
• Maintain and update the company website in coordination with website developers; support website content management, accessibility monitoring, and basic SEO maintenance
• Manage social media channels by channel and audience, including researching and sharing relevant industry posts, monitoring and responding to inquiries, and maintaining Google Business listings
• Plan and run advertising and public-facing marketing campaigns to support recruiting, industry positioning & awareness, customer outreach, and business development
• Gather, analyze, and report data on communication and marketing efforts; provide insights and recommendations for improvement
• Support sales teams with communication strategies, branded templates, and email newsletters (e.g., through CRM such as HubSpot) and assist with customer-facing marketing initiatives
• Coordinate projects with third-party marketing/design agencies and printers; attend marketing meetings with outside agencies as needed
• Manage and contribute to company publications (Colas Inc Crossroads; Colas SA Routes, etc.) when required
• Collaborate with Colas Inc Communications and the Brand Manager to maintain and, when appropriate, refresh branding and brand guidelines; participate in Colas Inc communications projects supporting the broader USA communications function
• Establish and maintain relationships with local communities, high schools, and trade schools to support communications and recruiting initiatives; represent the Company at events as needed
• Perform other duties as assigned