Job Summary
Service Direct is seeking a highly analytical, results-driven Demand Generation Manager to serve as the engine behind our sales pipeline. You will own the full lifecycle of demand generation from developing and optimizing paid digital campaigns to orchestrating high-impact events like trade shows and webinars. You bridge the gap between marketing strategy and sales revenue, ensuring the sales team is consistently supplied with high-quality, high-intent leads.
About You
You inherently understand that without data, even the most powerful marketing message falls flat. You obsess over accurate, up-to-date, and rich data. You're creative and love bringing campaign ideas to life, but you know that ideas are only as good as your ability to execute them. You take ownership of projects from inception through completion, thrive in a fast-paced environment, and don't wait to be told what to do.
You have a proven track record of building, launching, tracking, and optimizing demand generation campaigns across multiple channels that have resulted in real, measurable growth. You're equally comfortable setting strategy and digging into the execution details to make sure every ad, asset, and integration is properly built to enable accurate data collection and analysis.
You are a technical marketer who thrives in the data, loves testing and optimizing, and possesses the project management skills to execute flawless live and virtual events.
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About Service Direct
Founded in 2006, Service Direct operates a pay-per-call marketplace connecting service businesses across North America with high-quality, exclusive leads that turn into real customers. This is a fully remote role, though our team is headquartered in Austin, Texas. We've been recognized on the Inc. 5000 list of fastest-growing private companies seven times.
Core Responsibilities
- Drive Sales Pipeline: Take ownership of lead generation goals, consistently delivering a predictable volume of Sales Qualified Leads (SQLs) to meet revenue targets.
- Digital Campaign Management: Build, manage, and continuously optimize paid digital campaigns across platforms including Google Ads, Meta, LinkedIn, and other programmatic channels.
- Event & Webinar Programming: Plan and execute end-to-end logistics for virtual webinars and in-person professional conventions/trade shows, focusing on driving attendance, capturing leads, and facilitating post-event follow-up.
- Analytics & Attribution: Develop and manage closed-loop reporting dashboards to track the complete lead lifecycle. Monitor and report on key metrics including Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and lead-to-opportunity conversion rates.
- Sales Alignment: Partner closely with the sales team to establish a continuous feedback loop. Refine lead scoring, routing rules, and targeting criteria to ensure the highest possible lead quality.
- Conversion Rate Optimization (CRO): Design and execute A/B tests for ad copy, landing pages, and email sequences to maximize conversion rates across all marketing channels.
Requirements & Qualifications
- Experience: 5+ years of dedicated experience in B2B demand generation, performance marketing, or a similar data-driven marketing role.
- Digital Advertising Expertise: Proven track record of successfully managing and scaling ad budgets on Google Ads, Meta, LinkedIn, and other major platforms.
- Event Management: Hands-on experience coordinating physical trade shows and hosting webinars, with a clear understanding of how to turn attendees into pipeline.
- Technical Proficiency: Deep working knowledge of CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms.
- Analytical Mindset: Highly proficient in extracting actionable insights from complex data. Experience with Google Analytics (GA4), data visualization tools, and advanced Excel/Sheets.
- Cross-Functional Collaboration: Strong communication skills with a history of working seamlessly alongside sales teams to drive revenue.
- Project Management: Exceptional organizational skills with the ability to manage the fast-paced daily optimization of digital ads alongside the long-term planning required for major conventions.
Job Type: Full-time
Pay: $120,000.00 - $140,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Education:
Experience:
- Marketing: 5 years (Required)
Work Location: Remote
