Join the leading beverage provider, Reyes Coca-Cola Bottling!
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Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement
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Salary: $99,360 - $124,200 plus annual target bonus
If you enjoy our products, you’ll really enjoy being a part of our team!
Position Responsibilities:
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Lead, coach, and develop Marketing Activation team members, setting clear priorities, performance expectations, development plans, and accountability for results.
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Lead direct report responsible for special events while also independently executing the core duties of the Market Activation Manager, including planning, coordinating, and delivering market activation programs and event-based initiatives.
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Translate the strategic pillar event and market activation roadmap into regional plans, identifying initiatives that support commercial, channel, brand, shopper, and customer priorities.
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Assign work and manage team capacity, timelines, and resources across multiple activation programs to ensure quality execution and delivery against commitments.
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Establish and continuously improve best-in-class activation processes, tools, routines, and post-program learning practices.
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Lead collaboration across Commercial, Sales, Shopper Marketing, Brand, Digital, Creative, Special Events, Finance, Legal, Supply Chain, and other cross-functional partners to align objectives and execution requirements.
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Build productive relationships with external brand partners, agencies, vendors, venues, customers, and community partners and hold them accountable to agreed scope, timing, quality, and deliverables.
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Develop and implement activation strategies grounded in consumer, customer, product, cultural, and marketplace insights to build demand and market share within the assigned region or geography.
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Proactively generate and encourage the team to generate creative, multifaceted ideas that engage consumers while supporting commercial priorities and brand objectives.
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Develop and implement strong commercial strategy plans, executive-ready presentations, and recommendations tailored to different audiences.
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Define success measures and monitor program performance, execution quality, budget status, and key risks; communicate progress, insights, and corrective actions to leadership and stakeholders.
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Manage activation budgets, forecasts, purchase requirements, and agency or vendor spend within established controls; identify efficiencies and escalate material changes with urgency.
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Ensure team and partner execution complies with applicable brand standards, contractual commitments, safety requirements, legal guidance, and company policies.
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Represent Marketing Activation in planning routines, market visits, customer discussions, and cross-functional business reviews.
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Other projects or duties as assigned.
Required Education and Experience:
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Bachelor's Degree with 6 plus years of related experience or High School Diploma/General Education Diploma with 9 plus years of specific experience
Preferred Education and Experience:
