Lead marketing efforts for the North America Strategic Accounts industrial product portfolio, defining clear customer profiles and persona-specific narratives in close partnership with Sales ensuring consistent messaging across all marketing channels and stakeholder touchpoints.
Design personalized, persona-based campaigns, content journeys, thought leadership, core sales assets, and digital and traditional activation plans that support account penetration and expansion.
Own the strategy and development of customer proof points, including case studies, testimonials, and value-based narratives that reinforce credibility and accelerate sales velocity.
Partner with Strategic Account managers to understand specific customer growth opportunities, translate and articulate Ansell value propositions via marketing tactics, and prioritize campaign activities based on largest impact to the overall business.
Participate in account planning sessions and quarterly business reviews with sales and strategic account customers.
Partner closely with Industrial Marketing leadership, Global Product Management, Creative Services, Channel Marketing, Omnichannel Marketing, Communications, and Sales to ensure alignment across strategy, messaging, design, and execution.
Write creative briefs that guide internal or agency teams to produce high-impact content.
Define KPIs aligned to account engagement, pipeline acceleration, and revenue impact. Collaborate with analytics and data teams to ensure clean, accurate client data for segmentation and personalization.
Analyze campaign and content performance and provide actionable insights to sales and marketing leadership. Continuously test, refine, and improve ABM strategies using A/B testing and persona insights.
Navigate and influence within a highly matrixed global organization.
