Job Overview
We are seeking an energetic and visionary Marketing Director to lead our dynamic marketing team and drive innovative strategies that elevate brand awareness, customer engagement, and revenue growth as well as going out to advertise. In this pivotal role, you will craft comprehensive marketing campaigns, oversee digital initiatives, and harness data-driven insights to optimize performance across all channels. Your leadership will inspire creativity, foster collaboration, and ensure our marketing efforts align seamlessly with our business objectives. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact in a fast-paced environment. Please call 248-843-4553 urgently.
Responsibilities
- Develop and execute integrated marketing strategies that enhance brand visibility and market share across digital and traditional platforms.
- Lead the planning, setup, and management of digital marketing campaigns including paid advertising campaigns on Google Ads, Facebook Advertising, and other social media channels.
- Oversee website management using content management systems like WordPress and ensure website content is optimized for SEO using tools such as SEO tools and keyword research techniques.
- Utilize web analytics reporting tools like Google Analytics, Google Tag Manager, and web analytics to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
- Manage content creation efforts including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content management to produce compelling marketing materials.
- Implement conversion optimization strategies through A/B testing, landing page enhancements, and performance marketing tactics to maximize ROI.
- Coordinate social media marketing initiatives including social media management and social media advertising campaigns to engage audiences effectively.
- Leverage marketing automation platforms to streamline campaigns, nurture leads, and improve customer retention.
- Monitor industry trends in digital marketing, SEM (Search Engine Marketing), SEO (Search Engine Optimization), paid search marketing, and e-commerce to keep strategies current and competitive.
- Collaborate with cross-functional teams including sales, product development, and creative departments to align messaging and achieve business goals.
Experience
- Proven track record of leading successful digital marketing campaigns with measurable results in performance marketing and paid advertising campaign management.
- Extensive experience with SEO tools, Google Ads (including Google AdWords), Facebook Advertising, Google Analytics, SEM strategies, and web analytics reporting.
- Strong technical proficiency in website management using WordPress, HTML, CSS, JavaScript, SQL for data analysis or website customization purposes.
- Demonstrated expertise in content creation—copywriting, graphic design (Adobe Photoshop & Adobe Creative Suite), content management systems—and social media management across multiple platforms.
- Hands-on experience with marketing automation tools and web analytics to optimize campaigns based on data insights.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
- Knowledge of B2B marketing strategies along with a solid understanding of e-commerce platforms and digital campaign setup processes.
Join us as our Marketing Director if you’re ready to lead innovative initiatives that push boundaries! Bring your technical skills in Google Tag Manager, performance marketing techniques, keyword research expertise, and creative flair to a role where your strategic vision will shape the future of our brand’s success!
Pay: $30.00 - $35.00 per hour
Work Location: In person
