Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to maximize engagement and growth. Your expertise will help us connect authentically with our audience, boost brand awareness, and drive business success through creative storytelling and data-driven marketing strategies. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact in the digital landscape.
Duties
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers, engagement, and brand visibility.
- Create high-quality content including graphics, videos, photography, blog posts, and copy that align with brand voice and marketing goals.
- Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
- Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities for informed decision-making.
- Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences and optimize ROI.
- Analyze digital marketing performance using Google Analytics, Web analytics tools, and marketing analytics platforms; prepare reports to track KPIs such as reach, engagement, conversions, and ROI.
- Collaborate with cross-functional teams including design, PR, sales, and e-commerce to ensure cohesive branding and messaging across all channels.
- Conduct keyword research for SEO optimization of content; proofread all materials for accuracy and clarity.
- Manage media performance analytics to refine strategies continuously; oversee branding initiatives to strengthen our market position.
- Support public relations efforts by fostering positive relationships with media outlets and influencers; coordinate content creation for promotional events or campaigns.
Qualifications
- Proven experience in social media management combined with a strong understanding of social media marketing best practices.
- Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design; experience with video editing is a plus.
- Familiarity with digital marketing tools including Hootsuite or Buffer for scheduling; Google Analytics for performance monitoring; Facebook Advertising platform for campaign management.
- Knowledge of SEO principles, keyword research techniques, web analytics, and e-commerce strategies.
- Strong content creation skills including writing engaging copy, proofreading materials, and developing multimedia content.
- Ability to analyze media performance data effectively using marketing online analytics tools; adept at adjusting strategies based on insights gained.
- Excellent relationship management skills to collaborate with internal teams and external partners effectively.
- Experience in public relations activities that enhance brand reputation through media outreach or influencer partnerships.
- A proactive attitude with the ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Join us as a Social Media and Marketing Manager if you’re passionate about storytelling through digital channels! Bring your creativity, analytical mindset, and enthusiasm for innovative marketing solutions to help us grow our brand presence worldwide!
Pay: From $25.00 per hour
Benefits:
Work Location: Hybrid remote in Allentown, PA 18104
