The Senior Director, Sprite and Schweppes - Emerging Brands is a leadership role, accountable for defining and driving the end-to-end strategy for emerging brands built on Sprite and Schweppes. This includes leading Absolut and Sprite and Schweppes Mixed across 15 markets, as well as shaping the rollout and development of future brands within the emerging category agenda. The role operates at the intersection of brand strategy, innovation, commercial execution, and system leadership, ensuring global strategies translate into impactful, scalable results across Operating Units, countries, bottlers, and external partners.
This role is ideal for a senior marketing leader with deep global experience, strong financial and strategic acumen, and a proven ability to lead through complexity. You bring a consumer first mindset, comfort with ambiguity, and the ability to align diverse internal and external stakeholders around a shared ambition. Your leadership will help define Coca-Cola’s future in adult and emerging occasions while reinforcing the company’s standards for brand building, digital excellence, and modern marketing.
Define and steward brand positioning across communication, innovation, visuals, channels, and price architecture to ensure consistency, relevance, and impact
Lead the innovation strategy for the portfolio, including new product development, packaging, channel expansion, and future brand opportunities
Deploy the Coca-Cola way of marketing and commercial execution at scale, with a strong focus on digital, data, and artificial intelligence adoption
Influence Operating Units, countries, and bottlers to adopt and deploy global strategies effectively, balancing standardization with local relevance
Lead external partner relationships, including alignment on business targets, performance management, communication strategies, and innovation roadmaps
Oversee marketing and commercial performance management, including tracking results, synthesizing insights, and course correcting plans as needed
Inspire, engage, and align the global marketing community through clear vision, high standards, and a culture of accountability and learning
Requirements & Qualifications
Experience leading emerging, adjacent, or adult categories, with comfort operating in new or evolving spaces
Strong financial acumen, including ownership of business performance, investment prioritization, and growth forecasting
Demonstrated ability to lead diverse, cross functional teams, including innovation, research and development, commercial, and finance partners
High digital, data, and artificial intelligence fluency, including experience applying modern marketing technologies at scale
Offer senior level exposure and partnership across global marketing leadership, Operating Units, bottlers, and external brand partners
All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.
Artificial Intelligence (AI), Brand Strategy, Category Strategy, Digital Marketing, Financial Acumen, Global Category Management, Innovation, Social Marketing, Strategic Planning
Pay Range:
United States of America: 218,800 USD - 247,200 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20
Long-term Incentive reference value is a market-based competitive value for your role.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
Yes
Job Posting End Date:
June 9, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:50
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:20
Long-term Incentive reference value is a market-based competitive value for your role.
