Job Duty
Baseball Marketing Strategy, Attendance Growth & Fan Experience: Serve as the primary marketing contact for baseball, developing, implementing, and evaluating comprehensive marketing, fan engagement, and game presentation plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute promotional campaigns, group sales initiatives, theme nights, grassroots marketing efforts, and other attendance-driving programs. Plan, coordinate, and execute all fan experience and game presentation elements for baseball, including game themes, entertainment elements, promotions, sponsor activations, videoboard content, public address announcements, and fan engagement initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, Learfield, and external partners to execute integrated marketing campaigns and achieve departmental goals.
